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As filed with the Securities and Exchange Commission on November 29, 2007

Registration No. 333-147620


SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


AMENDMENT NO. 1 TO

FORM F-1

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933


ChinaEdu Corporation

(Exact name of Registrant as specified in its charter)

Not Applicable

(Translation of Registrant¡¯s name into English)


Cayman Islands   8200   Not Applicable

(State or other jurisdiction of

incorporation or organization)

 

(Primary Standard Industrial

Classification Code Number)

 

(I.R.S. Employer

Identification Number)


ChinaEdu Corporation

12/F Capital Times Square

No. 88 Xichangan Street

Beijing, 100031 People¡¯s Republic of China

Tel: 8610 8391-5888

(Address, including zip code, and telephone number, including area code, of Registrant¡¯s principal executive offices)


CT Corporation System

111 Eighth Avenue

13 th Floor

New York, New York 10011

Tel: (212) 590-9009

(Name, address, including zip code, and telephone number, including area code, of agent for service)


Copies to:

Steven N. Robinson, Esq.

Peter E. Kohl, Esq.

Man Chiu Lee, Esq.

Hogan & Hartson LLP

10/F Kerry Center

1 Guanghua Road

Beijing, People¡¯s Republic of China 100020

Tel: 8610 6598-8600

 

W. Clayton Johnson, Esq.

Robert K. Williams, Esq.

Cleary Gottlieb Steen & Hamilton LLP

Bank of China Tower

One Garden Road

Central, Hong Kong

Tel: 852 2521-4122


Approximate date of commencement of proposed sale to the public:     As soon as practicable after this Registration Statement becomes effective.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box. ¡§

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ¡§

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ¡§

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ¡§


CALCULATION OF REGISTRATION FEE


Title of Each Class of Securities To Be Registered    Proposed Maximum Aggregate
Offering Price (1)
  

Amount of

Registration Fee

Ordinary shares, par value $0.01 per share (2)(3)

   $ 94,116,000    $ 2,890

(1) Estimated solely for the purpose of computing the amount of the registration fee, in accordance with Rule 457(o) promulgated under the Securities Act of 1933, as amended.
(2) Includes ordinary shares initially offered and sold outside the United States that may be resold from time to time in the United States either as part of the distribution or within 40 days after the later of the effective date of this registration statement and the date the securities are first bona fide offered to the public, and also includes ordinary shares that may be purchased by the underwriters pursuant to an over-allotment option. These ordinary shares are not being registered for purposes of sales outside the United States.
(3) American depositary shares evidenced by American depositary receipts issuable upon deposit of the ordinary shares registered hereby are being registered pursuant to a separate registration statement on Form F-6 (Registration No. 333-147630). Each American depositary share represents three ordinary shares.

The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until this Registration Statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.



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The information in this preliminary prospectus is not complete and may be changed. Neither we nor the selling shareholders may sell these securities until the registration statement filed with the U.S. Securities and Exchange commission is effective. This preliminary prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

 

Subject to completion

Preliminary prospectus dated                     , 2007

PROSPECTUS

6,820,000 American Depositary Shares

LOGO

ChinaEdu Corporation

(Incorporated in the Cayman Islands with limited liability)

Representing 20,460,000 Ordinary Shares


This is our initial public offering of American depositary shares, or ADSs, each representing three of our ordinary shares, par value $0.01 per share. No public market currently exists for our ordinary shares or our ADSs. We are selling 5,456,000 ADSs, and the selling shareholders identified in this prospectus are selling 1,364,000 ADSs. We will not receive any proceeds from the ADSs sold by the selling shareholders.

We currently anticipate the initial public offering price of our ADSs to be between $10.00 and $12.00 per ADS. We have applied to list our ADSs on the Nasdaq Global Market under the symbol ¡°CEDU.¡±

Investing in our ADSs involves risks. See ¡° Risk Factors ¡± beginning on page 10.

       Per ADS    Total

Public Offering Price

   $                 $             

Underwriting Discount

   $      $  

Proceeds, Before Expenses, to Us

   $      $  

Proceeds, Before Expenses, to the Selling Shareholders

   $      $  

We and certain of the selling shareholders have granted the underwriters a 30-day option to purchase up to 1,023,000 additional ADSs from us and certain of the selling shareholders to cover any over-allotments at the initial public offering price less the underwriting discount and commission.

Delivery of our ADSs will be made on or about                     , 2007.

Neither the Securities and Exchange Commission nor any state securities regulators has approved or disapproved these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

Bear, Stearns & Co. Inc.

Piper Jaffray     CIBC World Markets

The date of this prospectus is                     , 2007


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LOGO


Table of Contents

TABLE OF CONTENTS

     Page

Prospectus Summary

   1

Risk Factors

   10

Forward-Looking Statements

   40

Use of Proceeds

   42

Dividend Policy

   43

Exchange Rate Information

   44

Capitalization

   45

Dilution

   47

Corporate Structure

   49

Selected Condensed Consolidated Financial Data

   54

Recent Developments

   57

Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations

   59

Our Business

   99

Regulation

   117

Management

   128

Principal and Selling Shareholders

   136

Related Party Transactions

   138

Description of Share Capital

   142

Description of American Depositary Shares

   154

Shares Eligible for Future Sale

   161

Taxation

   164

Enforceability of Civil Liabilities

   168

Underwriting

   169

Legal Matters

   178

Experts

   179

Expenses Related to This Offering

   180

Where You Can Find More Information

   181

Financial Statements

   F-1

You should rely only on the information contained in this prospectus. We have not authorized anyone to provide you with information different from that contained in this prospectus. We are offering to sell ADSs and seeking offers to buy ADSs only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of the ADSs.

We have not taken any action to permit a public offering of the ADSs outside the United States or to permit the possession or distribution of this prospectus outside the United States. Persons outside the United States who come into possession of this prospectus must inform themselves about and observe any restrictions relating to the offering of the ADSs and the distribution of the prospectus outside of the United States.

Until                 , 2007 (25 days after the date of this prospectus), all dealers that buy, sell, or trade the ADSs, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers¡¯ obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

 

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Conventions That Apply to This Prospectus

Unless otherwise indicated, the following terms have the following meanings in this prospectus:

Ÿ  

¡°ADRs¡± refers to the American depositary receipts that evidence our ADSs;

Ÿ  

¡°ADSs¡± refers to our American depositary shares, each representing three ordinary shares;

Ÿ  

¡°China¡± or the ¡°PRC¡± refers to the People¡¯s Republic of China, excluding for the purpose of this prospectus Hong Kong, Macau and Taiwan;

Ÿ  

¡°Chinese affiliated entity¡± or ¡°Chinese affiliated entities¡± refers to the variable interest entity or variable interest entities through which we operate certain lines of our business and, which, pursuant to contractual arrangements, are effectively controlled by us and have transferred to us essentially all of the economic benefits of their businesses;

Ÿ  

¡°collaborative alliance¡± or ¡°collaborative alliances¡± refers to the subsidiary or subsidiaries that we form with certain university partners to provide services to their online degree programs and which are majority owned by us;

Ÿ  

¡°Nasdaq¡± refers to the Nasdaq Global Market;

Ÿ  

¡°provinces¡± of China refers to provinces or municipalities under the direct administration of the Chinese central government, and provincial-level autonomous regions of China;

Ÿ  

¡°registered students,¡± when used to refer to students of university online degree programs, are students who either in the current period or in previous periods have paid tuition and are still registered in an academic degree program;

Ÿ  

¡°revenue students,¡± when used to refer to students of university online degree programs, are students who have paid tuition in the applicable period;

Ÿ  

¡°RMB¡± refers to Renminbi, the legal currency of the PRC;

Ÿ  

¡°shares¡± or ¡°ordinary shares¡± refers to our ordinary shares, with par value $0.01 per share;

Ÿ  

¡°U.S. GAAP¡± refers to the accounting principles generally accepted in the United States of America; and

Ÿ  

¡°$¡± refers to U.S. dollars, the legal currency of the United States of America.

Unless the context indicates otherwise, ¡°we,¡± ¡°us,¡± ¡°our company,¡± ¡°our¡± and ¡°ChinaEdu¡± refer to ChinaEdu Corporation, a Cayman Islands company, its predecessor entities and subsidiaries, and, in the context of describing our business operations, also include our Chinese affiliated entities. See ¡°Corporate Structure.¡±

Unless otherwise indicated, our financial information presented in this prospectus has been prepared in accordance with U.S. GAAP.

Solely for your convenience, this prospectus contains translations of certain Renminbi amounts into U.S. dollar amounts at specified rates. All translations from Renminbi to U.S. dollars were made at the noon buying rate in The City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve Bank of New York. Unless otherwise stated, the translations of Renminbi amounts into U.S. dollar amounts have been made at the noon buying rate in effect on June 30, 2007, which was RMB7.61 to $1.00. We make no representation that the Renminbi or U.S. dollar amounts referred to in this prospectus could have been or could be converted into U.S. dollars or Renminbi, as the case may be, at any particular rate or at all. See ¡°Risk Factors¡ªRisks related to the People¡¯s Republic of China¡ªGovernmental restrictions of currency conversion may limit our ability to receive and use our revenue or financing effectively¡± and ¡°¡ªThe fluctuation of the Renminbi may materially and adversely affect your investment¡± for discussions of the effects of currency control and fluctuating exchange rates on the value of our ADSs.

 

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PROSPECTUS SUMMARY

You should read the following summary together with the more detailed information regarding our company, the ordinary shares and ADSs being sold in this offering, and our consolidated financial statements and notes to these consolidated financial statements appearing elsewhere in this prospectus. In addition to this summary, we urge you to read the entire prospectus carefully, especially the risks of investing in our ADSs discussed under ¡°Risk Factors,¡± before deciding whether to buy our ADSs.

Our Business

We are a leading educational services provider in China. Our primary business is to provide comprehensive services to the online degree programs of leading Chinese universities. Our services for online degree programs include academic program development, technology services, enrollment marketing, student support services and finance operations. We also operate private primary and secondary schools, market and support international post-secondary and English language curriculum programs to established learning institutions, and offer online interactive tutoring services to primary and secondary school students. We believe we are the largest service provider to online degree programs in China in terms of the number of higher education institutions that we serve and the number of student enrollments that we support. In 2007, the largest online degree program that we service, Renmin University of China, was named the largest online degree program in China in terms of student enrollment numbers by Xuexigang.com and Chinaonlineedu.com, two online education and distance learning websites. In addition, in 2006, we were ranked among the top ten education brands in China by an independent survey conducted by Sina.com (a leading Chinese Internet portal) and 40 other media organizations, or the Sina.com Survey, based on online voting and evaluations by industry experts and media professionals. This survey also ranked the online degree programs of three of our university partners among the top ten online degree programs in China, based on online voting and evaluations by industry experts and media professionals.

We currently have strategic relationships with eleven universities, nine of which are under long-term, exclusive contracts that vary from 15 to 50 years in length. Nine of these universities currently operate online degree programs and the tenth and eleventh are awaiting regulatory approval to start their programs. As of June 30, 2007, approximately 165,000 students were registered in the online degree programs that we service through these relationships. These online degree programs are marketed under the brand names of leading Chinese universities, which allows us to benefit from the significant brand equity that these higher education institutions have established.

Our business has experienced significant growth since its inception in 1999. This growth has been driven by the increased number of universities that we serve, the increased enrollment of the online degree programs of our university partners, and our expansion into other education-related lines of business. We generate our revenue from service fees and tuition payments derived from students who are enrolled in, or served by, our businesses. As of June 30, 2007, we were providing services to online degree programs that in aggregate had approximately 165,000 registered students and we were serving approximately 42,000 students in our other businesses. Our net revenue increased from RMB100.9 million in 2004 to RMB126.4 million in 2005 and RMB213.5 million ($28.1 million) in 2006, representing a compound annual growth rate, or CAGR, of 45.2%. Our net revenue increased from RMB98.9 million in the six months ended June 30, 2006 to RMB120.0 million ($15.8 million) for the same period in 2007, representing an increase of 21.3%. Our income from operations declined from RMB22.3 million in 2004 to RMB11.2 million in 2005, but increased to RMB57.2 million ($7.5 million) in 2006. Our income from operations increased from RMB27.8 million in the six months ended June 30, 2006 to RMB33.3 million ($4.4 million) for the same period in 2007. Our net income attributable to ordinary shareholders improved from a net loss of RMB4.0 million in 2004 and a net loss of RMB2.9 million in 2005 to a net income of RMB25.5 million ($3.4 million) in 2006. Our net income attributable to ordinary shareholders declined from RMB17.1 million for the six months ended June 30, 2006 to RMB12.5 million ($1.6 million) for the same period in 2007. This decline

 

 

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was primarily due to the increase in our income tax provision for the six months ended June 30, 2007 as compared with the same period in 2006, as a result of uncertainties regarding the future status of our Chinese subsidiaries and Chinese affiliated entities under the new tax law, which will become effective on January 1, 2008. See ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations¡ªTaxation¡± in this prospectus. Net revenue from our online degree programs contributed 100.0%, 78.0%, 73.5% and 74.0%, respectively, of our net revenue in 2004, 2005, 2006 and the six months ended June 30, 2007.

For a discussion of recent financial and other developments affecting us and our business, see ¡°Recent Developments.¡±

Our Market Opportunity

Reflecting the magnitude of the overall population, the size of the education and training market in China is the largest in the world and growing rapidly. According to Enhancing China¡¯s Competitiveness through Lifelong Learning , a study published by the World Bank in 2007, or the World Bank Study, of China¡¯s approximately 1.3 billion people, around 260 million are students enrolled in basic, secondary and higher education programs. Education spending in China is expected to grow rapidly as demand for more skilled labor grows, and as a result the participation rates in the educational system increases. According to China¡¯s Eleventh Five-Year Plan for China¡¯s Educational Reform and Development , or the Eleventh Five-Year Plan, the government has targeted a significant increase in the overall level of spending on education, which includes both public and private spending, to 4.0% of its gross domestic product, or GDP, by 2010, compared with 2.8% of GDP in 2005. Assuming China¡¯s GDP increases to $2.3 trillion by 2010, as projected by China¡¯s State Council Development Research Center, achieving the government¡¯s target for the education sector would result in overall education spending increasing from $75.0 billion in 2003 to $242.0 billion by 2010. The growth in educational spending will likely be driven by several factors, including favorable demographic trends, growth in per capita and disposable income, the limited supply and growing demand for post-secondary education, government initiatives, and an increasing emphasis on higher education as well as English proficiency as a means to increase China¡¯s international competitiveness.

Our Strengths and Strategy

We believe that the following strengths will enable us to capture the rapid growth opportunities in the education service market in China:

Ÿ  

market leadership and proven track record;

Ÿ  

substantial knowledge of our customers and the Chinese education market;

Ÿ  

premier services for online degree programs; and

Ÿ  

experienced management team with proven track record.

Our goal is to strengthen our position as a market leader in China¡¯s rapidly growing educational services industry. Our strategy consists of the following key elements:

Ÿ  

expand the penetration of our online degree program services;

Ÿ  

establish a network of learning centers for online degree programs;

Ÿ  

continue to strengthen our brand name and our reputation;

Ÿ  

develop new services and products to further enhance the learning experience of existing students and attract new students; and

Ÿ  

pursue strategic acquisitions.

 

 

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Our Challenges

The successful execution of our strategies is subject to certain risks and uncertainties, including those relating to:

Ÿ  

the regulatory environment in China affecting the education sector, including price controls over tuition that can be charged;

Ÿ  

our dependence on our online degree program services for a substantial majority of our revenue;

Ÿ  

our dependence on a limited number of university customers and our ability to attract new university customers;

Ÿ  

our ability to maintain an effective system of internal control over financial reporting;

Ÿ  

our limited operating history;

Ÿ  

our dependence on third parties, particularly learning centers, to perform functions that are critical to our business success;

Ÿ  

our ability to effectively control and receive the economic benefits of our Chinese affiliated entities, which own some of our businesses, through contractual arrangements instead of direct equity ownership;

Ÿ  

our ability to respond to competitive pressures;

Ÿ  

our ability to continue to provide a high level of service quality to maintain and enhance our reputation;

Ÿ  

our ability to retain our experienced senior management team; and

Ÿ  

our ability to successfully execute future acquisitions and efficiently manage the businesses that we have acquired or will acquire in the future.

Please see ¡°Risk Factors¡± and other information included in this prospectus for a detailed discussion of these and other risks and uncertainties.

Our History and Corporate Structure

We were incorporated as an exempted company in the Cayman Islands with limited liability in 1999 and began our online degree services business in the same year, providing services to Renmin University of China. Since our inception, we have rapidly grown our online degree program services business and have added three new business lines through acquisitions in 2005 (online tutoring, private primary and secondary schools and curriculum services) and 2006 (vocational post-secondary education programs).

Chinese laws and regulations limit the ability of foreign-owned entities to participate in the education and telecommunication sectors in China. Our corporate structure is designed to comply with these restrictions. The restrictions on the foreign ownership and operation of each of our four lines of business are as follows:

Ÿ  

Online Degree Programs ¡ªOur primary business is to provide comprehensive services to the online degree programs of leading Chinese universities. While Chinese laws and regulations prohibit or restrict foreign companies and foreign-invested enterprises from owning, operating and managing online degree programs, they do not prohibit foreign companies or foreign-invested enterprises from providing services to online degree programs. We do not own, operate or manage online degree programs, but instead provide online degree services to our university customers through majority-owned subsidiaries formed between our three Chinese subsidiaries, CMR Web, Hongcheng Liye and Hongcheng Technology, and our university partners, except for two online degree programs that are serviced through Hongcheng Education, one of our Chinese affiliated entities.

Ÿ  

International Curriculum Programs ¡ªChinese laws and regulations do not prohibit or restrict foreign companies or foreign-invested enterprises from engaging in the marketing and distribution of international

 

 

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curriculum programs. This business is operated by Hongcheng Liye, one of our wholly-owned subsidiaries in China.

Ÿ  

Online Tutoring Programs¡ª Chinese laws and regulations prohibit or restrict foreign companies and foreign-invested enterprises from owning the ICP licenses for, or operating, educational websites such as our 101 Online School¡¯s website. As a result of this restriction, this business is operated by Xiandai Technology, one of our Chinese affiliated entities.

Ÿ  

Private Primary and Secondary Schools ¡ªChinese laws and regulations prohibit foreign companies and foreign-invested enterprises from owning and operating private primary and secondary schools in China. As a result of this restriction, this business is operated by Hongcheng Education, one of our Chinese affiliated entities.

We do not have a direct ownership interest in, and are not obligated to absorb the expected losses of, our Chinese affiliated entities, but we direct these companies¡¯ business affairs and receive substantially all of the economic benefits of their businesses through contractual arrangements. In 2006 and the six months ended June 30, 2007, 89.7% and 86.8%, respectively, of our net revenue was derived from businesses conducted by our three principal Chinese subsidiaries. The following diagram illustrates our corporate structure as of June 30, 2007.

LOGO

Corporate Information

We are an exempted company incorporated in the Cayman Islands with limited liability on September 6, 1999. Our principal executive offices are located at 12/F Capital Times Square, No.88 Xichangan Street, Beijing 100031, People¡¯s Republic of China. Our telephone number at this address is 86 (10) 8391-5888. Our registered office in the Cayman Islands is located at the offices of Walkers SPV Limited, Walker House, 87 Mary Street, George Town, Grand Cayman KY1-9002, Cayman Islands.

Investor inquiries should be directed to us at the address and telephone number of our principal executive offices set forth above. Our website is www.chinaedu.net . The information contained on this website and our other websites is not a part of this prospectus. Our agent for service of process in the United States is CT Corporation System located at 111 Eighth Avenue, 13/F, New York, New York 10011.

 

 

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The Offering

American Depositary Shares offered

6,820,000 ADSs, representing 20,460,000 ordinary shares

         by us

5,456,000 ADSs

         by the selling shareholders

1,364,000 ADSs

Price per ADS

We currently estimate that the initial public offering price will be between $10.00 and $12.00 per ADS.

The ADSs

Each ADS represents three ordinary shares, par value $0.01 per share. The ADSs will be evidenced by American Depositary Receipts, or ADRs. A nominee of the depositary will be the registered holder of the ordinary shares underlying your ADSs.

 

You will have the rights of an ADR holder as provided in a deposit agreement among us, the depositary and holders and beneficial owners of ADSs.

 

To better understand the terms of the ADSs, you should carefully read the section in this prospectus entitled ¡°Description of American Depositary Shares.¡± We also encourage you to read the deposit agreement, which is an exhibit to the registration statement that includes this prospectus. We may amend or terminate the deposit agreement for any reason without your consent. If an amendment to the deposit agreement becomes effective, you will be considered, by continuing to hold your ADSs, to have agreed to be bound by the deposit agreement as amended.

Over-allotment option

We and certain of the selling shareholders have granted the underwriters a 30-day option to purchase up to 1,023,000 additional ADSs from us and certain of the selling shareholders to cover any over-allotments at the initial public offering price less the underwriting discount and commissions.

ADSs outstanding immediately after this offering

6,820,000 ADSs (or 7,843,000 ADSs if the underwriters exercise the over-allotment option in full).

Ordinary shares outstanding immediately after this offering

58,434,407 ordinary shares.

Use of proceeds

We estimate that we will receive net proceeds from this offering of approximately $52.4 million, assuming an initial public offering price of $11.00 per ADS, the midpoint of the estimated range of the initial public offering price set forth on the cover of this prospectus. If the underwriters exercise their over-allotment option in full, we estimate that our net proceeds will be approximately $60.8 million.

 

 

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We intend to use the proceeds from this offering for the following purposes:

  Ÿ  

approximately $10 million to expand our existing lines of business, including the funding of potential new collaborative alliances with university partners as those opportunities may arise from time to time;

  Ÿ  

approximately $10 million to develop our own initial network of learning centers;

  Ÿ  

approximately $15 million to complete the construction of the new campuses at our Jingzhou School (Southern Campus) and Anqing Foreign Language School; and

  Ÿ  

the balance for general corporate purposes, which may include funding potential acquisitions of complementary businesses as such opportunities may arise from time to time, expanding our sales efforts, opening new offices and developing new or enhanced technologies, products and services.

Risk factors

See ¡°Risk Factors¡± in this prospectus beginning on page 10 for a discussion of factors and uncertainties that you should carefully consider before deciding to invest in our ADSs.

Listing

We have applied for approval to have our ADSs listed on the Nasdaq Global Market. Our ordinary shares will not be listed on any exchange or quoted for trading on any over the counter trading system.

Proposed Nasdaq Global Market symbol

¡°CEDU¡±

Depositary

The Bank of New York Company, Inc.

Payment and settlement

We expect the ADSs to be delivered against payment on or about             , 2007.

Lock-up

We, our directors, our executive officers, all of our existing shareholders (other than two shareholders holding less than 3% in aggregate of our shares immediately prior to this offering) and certain of our optionholders have agreed with the underwriters that, without the prior written consent of Bear, Stearns & Co. Inc., subject to certain exceptions, neither we nor any of our directors, executive officers, and these shareholders and optionholders will, for a period of 180 days following the date of this prospectus, offer, sell or contract to sell any of our ADSs, ordinary shares or securities convertible into or exchangeable or exercisable for any of our ADSs or ordinary shares. See ¡°Underwriting.¡±

 

 

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Summary Consolidated Financial and Operating Data

The following summary consolidated statement of operations data for the years ended December 31, 2004, 2005 and 2006 and the summary consolidated balance sheet data as of December 31, 2005 and 2006 have been derived from our audited consolidated financial statements included in this prospectus beginning on page F-1. The summary consolidated balance sheet data as of December 31, 2004 have been derived from our audited consolidated financial statements, which are not included in this prospectus. The summary consolidated statement of operations data for the six months ended June 30, 2006 and 2007 and the summary consolidated balance sheet data as of June 30, 2007 have been derived from our unaudited condensed consolidated financial information included in this prospectus. Our audited consolidated financial statements are prepared and presented in accordance with U.S. GAAP. We have prepared the unaudited condensed consolidated financial information on the same basis as our audited consolidated financial statements. The unaudited condensed consolidated financial information includes all adjustments, consisting only of normal and recurring adjustments, that we consider necessary for a fair presentation of our financial position and operating results for the periods presented. Our historical results for any period are not necessarily indicative of results to be expected in any future period. In addition, our unaudited results for the six months ended June 30, 2007 may not be indicative of our results for the full year ending December 31, 2007. You should read the following information in conjunction with our consolidated financial statements and related notes, ¡°Selected Condensed Consolidated Financial Data¡± and ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations¡± included elsewhere in this prospectus.

      Years ended December 31,     Six months ended June 30,  
  2004     2005     2006     2006     2006     2007     2007  
    RMB     RMB     RMB     $     RMB     RMB     $  
    (in thousands except share, per share and per ADS data)  

Condensed Consolidated Statement of Operations Data:

             

Net revenue

  100,896     126,362     213,531     28,052     98,898     119,963     15,760  

Cost of revenue (1) (2)

  (38,014 )   (53,138 )   (80,308 )   (10,550 )   (36,533 )   (42,058 )   (5,525 )

Operating expenses (1) (2)

  (40,580 )   (62,047 )   (76,002 )   (9,985 )   (34,588 )   (44,625 )   (5,863 )
                                         

Income from operations

  22,302     11,177     57,221     7,517     27,777     33,280     4,372  
                                         

Net income (loss)

  11,949     (2,850 )   25,539     3,355     17,100     12,474     1,639  

Deemed dividends on preferred shares

  (15,959 )   ¡ª     ¡ª     ¡ª     ¡ª     ¡ª     ¡ª  
                                         

Net (loss) income attributable to ordinary shareholders

  (4,010 )   (2,850 )   25,539     3,355     17,100     12,474     1,639  

EBITDA (3)

  26,962     19,588     74,190     9,748     36,016     42,147     5,537  
                                         

Net (loss) income per ordinary share:

             

Basic¡ªordinary

  (0.34 )   (0.18 )   0.65     0.09     0.44     0.31     0.04  

Diluted¡ªordinary

  (0.34 )   (0.18 )   0.60     0.08     0.40     0.27     0.03  

Net (loss) income per ADS (4)

             

Basic¡ªordinary

  (1.02 )   (0.54 )   1.95     0.27     1.32     0.93     0.12  

Diluted¡ªordinary

  (1.02 )   (0.54 )   1.80     0.24     1.20     0.81     0.09  

Weighted average shares used in calculating basic net (loss) income per ordinary share

  11,673,946     16,243,736     39,209,606     39,209,606     38,694,181     40,415,717     40,415,717  

Weighted average shares used in calculating diluted net (loss) income per ordinary share

  11,673,946     16,243,736     42,708,213     42,708,213     42,285,798     46,209,662     46,209,662  
                                         

 

 

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(1) Includes share-based compensation expenses as follows:

    Years ended December 31,   Six months ended June 30,
      2004           2005           2006           2006           2006           2007           2007    
    RMB   RMB   RMB   $   RMB   RMB   $
    (in thousands)

Share-based compensation expense included in:

             

Cost of revenue

  369   369   468   61   269   144   19

General and administrative

  2,719   1,965   1,942   255   1,017   1,023   134

Selling and marketing

  ¡ª   ¡ª   205   27   68   103   14

Research and development

  44   44   96   13   45   45   6
                           

Total

  3,132   2,378   2,711   356   1,399   1,315   173
                           

(2) Includes amortization of intangible assets acquired through business combination as follows:

    Years ended December 31,   Six months ended June 30,
      2004           2005           2006           2006           2006           2007           2007    
    RMB   RMB   RMB   $   RMB   RMB   $
    (in thousands)

Amortization of intangible assets acquired through business combination included in:

             

Cost of revenue

  ¡ª   2,097   4,182   549   2,029
  1,917   252

Selling and development expenses

  ¡ª   1,125   3,279   431   2,108
  2,296   301
                           

Total

  ¡ª   3,222   7,461   980   4,137   4,213
  553
                           

(3) EBITDA represents net (loss) income attributable to ordinary shareholders before deductions for minority interest, deemed dividend, interest, income taxes, depreciation and amortization. We believe that EBITDA is useful to investors as a measure of comparative operating performance, as it is less susceptible to variances in actual performance resulting from depreciation, amortization and other non-cash charges and more reflective of changes in pricing decisions, cost controls and other factors that affect operating performance. We also present EBITDA because we believe it is useful to investors as a way to evaluate our ability to incur and service debt, make capital expenditures and meet working capital requirements. EBITDA is not intended as a measure of our operating performance, as an alternative to net income or as an alternative to any other performance measure in conformity with U.S. GAAP or as an alternative to cash flow provided by operating activities as a measure of liquidity. The following is a reconciliation of net (loss) income attributable to ordinary shareholders to EBITDA:

       Years Ended December 31,     Six month ended
June 30,
 
    

2004

    2005     2006     2006     2006     2007     2007  
     RMB     RMB     RMB     $     RMB     RMB     $  

Net (loss) income attributable to ordinary shareholders

   (4,010 )   (2,850 )   25,539     3,355     17,100     12,474     1,639  

Deemed dividends on preferred shares

   15,959     ¡ª     ¡ª     ¡ª     ¡ª     ¡ª     ¡ª  

Minority interest, net of taxes

   11,465     9,869     23,581     3,098     6,758     11,444     1,503  

Income tax (benefits) provision

   (846 )   3,994     6,994     919     3,396     9,979     1,311  

Interest expense

   ¡ª     1,242     2,279     299     1,074     981     129  

Interest income

   (266 )   (1,078 )   (1,172 )   (154 )   (551 )   (1,204 )   (158 )

Depreciation

   4,297     5,023     8,157     1,073     3,843     4,001     526  

Amortization

   363     3,388     8,812     1,158     4,396     4,472     587  
                                          

EBITDA

   26,962     19,588     74,190     9,748     36,016     42,147     5,537  

(4) Each ADS represents three ordinary shares.

 

 

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December 31,

  June 30,
      2004           2005           2006           2006           2007           2007    
    RMB   RMB   RMB   $   RMB   $
   

(in thousands)

Condensed Consolidated Balance Sheet Data:

           

Cash and cash equivalents

  106,936   155,912   148,315   19,484   108,813   14,295

Total assets

  199,182   428,408   497,210   65,318   571,717   75,106

Total current liabilities

  41,051   141,706   132,746   17,440   131,452   17,268

Total liabilities

  43,881   188,036   183,568   24,117   184,040   24,177

Convertible notes

  ¡ª   29,324   30,654   4,027   24,712   3,247

Total shareholders¡¯ equity

  145,698   204,235   264,319   34,723   331,052   43,490

 

 

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RISK FACTORS

Investing in our securities involves a high degree of risk. You should carefully consider the risks described below, in conjunction with other information and our consolidated financial statements and related notes included elsewhere in this prospectus, before making an investment decision. Our business, financial condition or results of operations could be affected materially and adversely by any or all of these risks. The trading price of our ADSs could decline due to any or all of these risks, and you may lose all or part of your investment.

Risks Related to Our Business

The education sector, in which all of our businesses are conducted, and the telecommunication sector, upon which we are heavily reliant, each are subject to extensive regulation in China, and our ability to conduct business is highly dependent on our compliance with these regulatory frameworks.

The Chinese government regulates all aspects of the education sector, including licensing of parties to perform various services, pricing of tuition and other fees, curriculum content, standards for the operations of schools and learning centers associated with online degree programs and foreign participation. The laws and regulations applicable to the education sector are in some aspects vague and uncertain, and often lack detailed implementing regulations. These laws and regulations are subject to change, and new laws and regulations may be adopted, some of which may have retroactive application or have a negative effect on our business. For example, in 2003, the Chinese government adopted a new regulatory framework for Chinese-foreign cooperation in education. This new framework may encourage institutions with more experience, better reputations, greater technological know-how and larger financial resources than we have to compete against us and limit our growth. In addition, because the Chinese government and the public view the conduct of educational institutions as a vital social service, there is considerable ongoing scrutiny of the education sector and its participants. For a discussion of the regulatory framework for the education system and the telecommunication sectors in China, see ¡°Regulation.¡±

We must comply with China¡¯s extensive regulations on private and foreign participation in the education and telecommunication sectors, which has caused us to adopt complex structural arrangements with our Chinese subsidiaries and Chinese affiliated entities. If the relevant Chinese authorities decide our structural arrangements do not comply with these restrictions, we would be precluded from conducting some or all of our current business.

Chinese regulators have broad powers to regulate the tuition and other fees charged by schools and, as a result, can adversely impact the fees we receive from the schools to which we provide services, as well as the returns from the private primary and secondary schools operated by our Chinese affiliated entities. While China¡¯s regulatory framework provides that investors in private schools are entitled to receive a ¡°reasonable return¡± on their investment, there is no clear guidance in law as to what this term means.

Although our corporate structure and business are designed to comply with the limitations on foreign investment and participation in the education and telecommunication sectors, we cannot assure you that we will not be found to be in violation of any current or future Chinese laws and regulations. See ¡°Risk Factors¡ªRisks Related to China¡¯s Regulation of the Education and Telecommunication Sectors and Our Corporate Structure.¡± There are substantial uncertainties regarding the interpretation and application of Chinese laws and regulations. If we or any of our Chinese subsidiaries or Chinese affiliated entities are found to be or to have been in violation of Chinese laws or regulations limiting foreign ownership or participation in the education or telecommunication sectors, the relevant regulatory authorities have broad discretion in dealing with such violation, including but not limited to:

Ÿ  

levying fines and confiscating illegal income;

Ÿ  

restricting or prohibiting our use of the proceeds from this offering to finance our business and operations in China;

 

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Ÿ  

requiring us to restructure the ownership structure or operations of our Chinese subsidiaries or Chinese affiliated entities;

Ÿ  

requiring us to discontinue all or a portion of our business; and/or

Ÿ  

revoking business licenses.

Any of these or similar actions could cause significant disruption to our business operations or render us unable to conduct all or a substantial portion of our business operations, and may materially and adversely affect our business, financial condition and results of operations.

We derive a majority of our revenue by providing services to online degree programs, and any adverse development in this business will materially and adversely affect our overall results of operations.

All of our net revenue through 2004, 78.0% of our net revenue in 2005, 73.5% of our net revenue in 2006 and 74.0% of our net revenue in the six months ended June 30, 2007 were generated by providing services to online degree programs of Chinese universities. The continued growth of this business line depends on our ability to attract new university customers and the ability of these universities to increase the student enrollment for their online degree programs. We face many challenges in our online degree program services business, including:

Ÿ  

our structure for this line of business, in which services are provided to our university customer¡¯s online degree program by one of our Chinese subsidiaries, one of our Chinese affiliated entities or a collaborative alliance we have formed with one of our university partners, may be found by Chinese regulatory authorities to violate restrictions on entities other than universities being responsible for online degree programs;

Ÿ  

the demand for online degree programs depends on the social acceptance and perceived attractiveness of degrees offered by these programs, which may decline due to actual or perceived quality problems at online degree programs and the increased availability of alternatives such as traditional degree programs, on-the-job training and overseas programs;

Ÿ  

the universities with online degree programs have primary responsibility for these programs and they may have priorities and objectives for the programs that conflict with our objectives of growing our revenue and profits from servicing the programs; and

Ÿ  

each of the universities with online degree programs has been approved by China¡¯s Ministry of Education, or the MOE, to operate these programs as part of the MOE¡¯s pilot program for online education and there is no assurance that the MOE will not restrict, suspend or revoke this program in the future or that any of the currently approved universities, including our university partners, will continue to qualify for this program.

In 2005, our revenue from online degree programs declined as a result of declines in enrollment and increased compensation paid to learning centers by some of the online degree programs serviced by us. The decline in enrollment resulted from new regulations issued by the MOE in February 2004. The new regulations prohibited universities from recruiting existing full-time students of traditional on-campus degree programs and instructed the online degree programs to recruit working adults. The new MOE regulations also required online degree programs to tighten their admission criteria and improve the quality of the information included in their recruiting materials. In 2005, these restrictions adversely affected both new student recruitment and total enrollment for the online degree sector in China. In particular, three of the online degree programs serviced by us experienced declines in student enrollment in 2005 compared to 2004 due to these restrictions on recruitment of new students. Since our service fees for online degree programs are based on either tuition revenue or tuition revenue net of certain expenses of our university customers online degree programs, including compensation paid to learning centers, any decline in our university partners¡¯ online program enrollment or any increase in learning center expenses and other expenses payable by them to third parties will adversely affect the revenue that we receive from these programs.

A significant factor affecting the results of our online degree program services business is the fees that our university partners are required to pay to independent learning centers. The share of tuition revenue that we

 

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receive, through the collaborative alliances with our university partners, is after the payment of fees to learning centers. As a result, an increase in the portion of tuition fees paid to the learning centers will result in a decrease in the portion of tuition fees that we receive as revenue. The portion of tuition fees payable to learning centers has been increasing. In 2006, our university partners paid fees to independent learning centers in amounts ranging from 30% to 60% of the gross tuition revenues received by their online degree programs. In 2004, 2005 and 2006, the portion of gross tuition fees that our university partners in aggregate paid to independent learning centers was approximately 30%, 39% and 39%, respectively, and was approximately 41% for the six months ended June 30, 2007. This increase was attributable mainly to increases in demand by universities for services provided by a limited number of learning centers. There can be no assurance, however, that the amounts payable to independent learning centers, as a portion of gross tuition fees, will not continue to increase.

To the extent any of the factors discussed above or other adverse developments occur in the online degree program sector, our revenue and results of operations from our online degree program services business could be adversely affected.

Most of our revenue comes from a limited number of customers, and we may not succeed in attracting additional university online degree programs as customers.

In 2004, 2005, 2006 and the six months ended June 30, 2007, 87.7%, 71.4%, 67.3% and 60%, respectively, of our net revenue was derived from our services to our five largest online degree program customers. Our three largest customers, Renmin University of China, China Agricultural University and Dongbei University of Finance and Economics, accounted for 17.8%, 18.6% and 15.2%, respectively, of our net revenue in 2006 and 21.6%, 15.0% and 14.1%, respectively, of our net revenue in the six months ended June 30, 2007. We will likely continue to rely on a relatively small number of customers for a significant portion of our revenue for the foreseeable future. If for any reason our revenue from any of our significant customers or other online degree programs were to decline or if we were to lose any of our significant customers, our revenue and results of operations would be materially and adversely affected.

Although our strategy is to increase the number of online degree programs using our services, we may not be able to attract additional university customers. Developing and entering into a relationship with a university requires considerable effort on our part, and we may spend considerable time and still may not be successful in developing a new customer. Our ability to expand our services to online degree programs is dependent on our ability to identify potential university partners who can provide course offerings that will be attractive to the target market and to develop a mutually acceptable arrangement with the university for the development of a program. Some of the universities offering online degree programs that do not utilize our services have developed their own technology platforms, and others have entered into service agreements with other service providers. Some of the universities we would like to partner with may not have goals and objectives that are compatible with ours, may be subject to long-term contracts with other service providers, or may have cumbersome decision-making procedures that may delay or prohibit our entering into a service relationship with them. In addition, some of these universities are also being pursued by our competitors. As a result, we cannot predict whether we will be successful in attracting additional universities to which we can provide services. If we are unsuccessful in establishing new service relationships, our strategic growth objectives may not be achieved, thereby adversely impacting our prospects and results of operations.

The tuition charged by online degree programs, the secondary and vocational schools that we provide curriculum programs to and our private primary and secondary schools are all subject to price controls administered by the Chinese government, and our revenue is highly dependent on the level of these tuition charges.

In 2006 and the six months ended June 30, 2007, 73.5% and 74.0%, respectively, of our net revenue was generated by providing services to online degree programs. Our revenue in this segment comes primarily from service fees that are paid by universities and calculated as a percentage of the tuition revenue of the online degree programs that we provide services to, and the tuition charges for these programs are subject to price controls

 

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administered by various price control offices under China¡¯s National Development and Reform Commission, or NDRC. Similarly, our revenue from the curriculum programs that we offer to secondary and vocational schools are also directly dependent on the tuition revenue of those schools, and those tuition charges are subject to administrative price controls. The tuition charges of our private primary and secondary schools are also subject to price controls. In light of the substantial increase in tuitions and other education-related fees in China in recent years, China¡¯s price control authorities may impose stricter price control on tuition charges in the future. If the tuition charges upon which our revenue depend, particularly the tuition charges for online degree programs, were to be decreased or if they were not to increase in line with increases in our costs because of the actions of China¡¯s administrative price controls, our revenue and profitability would be adversely affected.

In the course of auditing our consolidated financial statements for the three years ended December 31, 2004, 2005 and 2006, we and our auditors identified certain material weaknesses, significant deficiencies and other control deficiencies in our internal control over financial reporting; if we fail to maintain an effective system of internal control over financial reporting, we may be unable to accurately report our financial results or prevent fraud, and investor confidence and the market price of our ADSs may be adversely affected.

Our reporting obligations as a public company will place a significant strain on our management, operational and financial resources and systems for the foreseeable future. Prior to this offering, we have been a private company and we have limited accounting personnel and other resources with which to address our internal control over financial reporting. Our independent registered public accounting firm has not conducted an audit of our internal control over financial reporting. In the course of auditing our consolidated financial statements for the years ended December 31, 2004, 2005 and 2006, our independent registered public accounting firm identified and communicated to us two material weaknesses and two significant deficiencies, as well as certain other control deficiencies, in our internal control over financial reporting as of December 31, 2006 as defined in Auditing Standard No. 2 of the U.S. Public Company Accounting Oversight Board, or Auditing Standard No. 2. Our management agreed with these findings. If we had performed a thorough assessment of our internal control over financial reporting or if our independent registered public accounting firm had performed an audit of our internal control over financial reporting, additional material weaknesses, significant deficiencies or control deficiencies may have been identified. As defined in Auditing Standard No. 2, a ¡°material weakness¡± is a significant deficiency, or combination of significant deficiencies, that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected, and a ¡°significant deficiency¡± is a control deficiency, or combination of control deficiencies, that adversely affects our ability to initiate, authorize, record, process, or report external financial data reliably in accordance with generally accepted accounting principles such that there is more than a remote likelihood that a misstatement of our annual or interim financial statements that is more than inconsequential will not be prevented or detected.

The material weaknesses identified by our independent registered public accounting firm were:

Ÿ  

We have inadequate financial reporting and accounting resources with a good understanding of U.S. generally accepted accounting principles, or U.S. GAAP, and Securities and Exchange Commission, or SEC, reporting requirements. In particular, we have insufficient resources in the accounting department to properly analyze transactions and prepare financial statements in accordance with U.S. GAAP. We have experienced difficulties obtaining timely and consistent financial information from our subsidiaries, and we have limited resources to monitor the accounting policies and financial activities of each subsidiary. As a result, a significant number of audit adjustments have been made to our management financial statements. Our expected initial public offering will add significant new demands on our accounting and finance department, including with respect to: external financial reporting in compliance with SEC reporting requirements and U.S. GAAP accounting and disclosure requirements; and treasury and risk management.

Ÿ  

We lack a comprehensive set of accounting policies and procedures in accordance with U.S. GAAP, and our existing accounting personnel do not have adequate guidance as to how transactions should be accounted for under U.S. GAAP. This has resulted in a significant number of audit adjustments in the past, and can cause material accounting and reporting errors not being detected in a timely manner.

 

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The significant deficiencies identified by our independent registered public accounting firm were that we do not have a qualified internal tax team who can address our income tax accounting and compliance matters from a U.S. GAAP perspective, and we have certain significant deficiencies with respect to our management information systems.

Following the identification of these material weaknesses and significant deficiencies and other control deficiencies, we have taken measures and plan to continue to take measures to remediate these weaknesses and deficiencies. However, the implementation of these measures may not fully address these material weaknesses and significant deficiencies and other control deficiencies in our internal control over financial reporting, and we cannot yet conclude that they have been fully remedied. Our failure to correct these material weaknesses and significant deficiencies and other control deficiencies or our failure to discover and address any other control deficiencies could result in inaccuracies in our financial statements and could also impair our ability to comply with applicable financial reporting requirements and related regulatory filings on a timely basis. Moreover, effective internal control over financial reporting is important to help prevent fraud. As a result, our business, financial condition, results of operations and prospects, as well as the trading price of our ADSs, may be materially and adversely affected. See ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations¡ªInternal Control Over Financial Reporting¡± in this prospectus.

Upon completion of this offering, we will become a public company in the United States that is subject to the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act. Section 404 of the Sarbanes-Oxley Act will require that we include a report from management on the effectiveness of our internal control over financial reporting in our annual report on Form 20-F beginning with our annual report for the fiscal year ending December 31, 2008. In addition, beginning at the same time, our auditors must report on the effectiveness of our internal control over financial reporting. Our management or our auditors may conclude that our efforts to remediate the problems identified above were not successful or that otherwise our internal control over financial reporting is not effective. This could result in an adverse reaction in the financial marketplace due to a loss of investor confidence in the reliability of our reporting processes, which could adversely impact the market price of our ADSs. We will need to incur significant costs and use significant management and other resources in order to comply with Section 404 of the Sarbanes-Oxley Act.

Chinese-foreign cooperative education programs, such as our international curriculum programs, are heavily regulated, and our ability to conduct business in this area is highly dependent on regulatory policies and our compliance with these policies.

Our international post-secondary curriculum, or BCIT, program has recently been restricted in its ability to contract new schools. In April 2007, the MOE issued the Circular on Further Regulating Chinese -Foreign Cooperative Education Programs . The circular directs the local education authorities generally to suspend the approval of any new Chinese-foreign cooperative polytechnic education programs until the end of 2008. To ensure the quality of the Chinese-foreign cooperative education programs, the circular emphasizes the regulatory supervision of these programs and advises local education authorities to closely supervise and monitor the existing programs, especially in recruiting materials, advertisements, and issuance of degrees and diplomas, and directs them to report and remedy any non-compliance by existing programs of the applicable regulations. As a result of this circular, our BCIT program has not been able to contract new schools for the program and we do not expect it to until at least 2009. Although the circular only discusses the suspension of approvals through the end of 2008, we cannot assure you that our BCIT program will be able to contract new schools in 2009 or at any time after that. These developments have adversely affected our results of operations and the prospects for this business, and other regulatory actions could have similar adverse effects.

Similarly, the schools participating in our English language curriculum, or FEC, program have faced challenges obtaining certain regulatory approvals. In August 2004, the MOE promulgated the Announcement regarding Re-Approval of Chinese-foreign Cooperative Educational Institutions and Programs , or the Re-Approval Announcement, which requires Chinese-foreign cooperative educational institutions and programs

 

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that were established before July 1, 2004 (the effective date of the Re-Approval Announcement) to be re-approved by the MOE. Nineteen of our 21 contracted schools within the FEC program at that time were subject to re-approval. So far, two of our contracted schools have obtained re-approval from the MOE and the other 17 have submitted their applications for re-approval. If the MOE¡¯s re-approval is not obtained, these schools may have to terminate their FEC programs, which would adversely affect our business, financial condition and results of operations.

Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to quarter. This may result in volatility and adversely affect the price of our ADSs.

We have experienced, and expect to continue to experience, seasonal fluctuations in our revenue and results of operations, primarily due to seasonal changes in the number of students who are enrolled in, or served by, our businesses. Historically, our largest revenue student enrollments occur in the fall, and we generally recognize revenue over the six-month period following these enrollments. As a result, our revenue in the fourth quarter and first quarter of each year, representing the fall semester, have been higher than the other two quarters, which represent the spring semester. Our expenses and costs, however, do not necessarily correspond with changes in our revenue or the number of students who are enrolled in, or served by, our businesses. We expect quarterly fluctuations in our revenue and results of operations to continue. These fluctuations could result in volatility and adversely affect the price of our ADSs. As our revenue grows, these seasonal fluctuations may become more pronounced.

Our limited operating history may not serve as an adequate basis to judge our future prospects and results of operations.

We began operations in 1999, and only initiated three of our four lines of business in 2005 or 2006 through acquisitions. Our limited operating history may not provide a meaningful basis on which to evaluate our business. We incurred net losses prior to 2004. We cannot assure you that we will maintain our profitability or that we will not incur net losses in the future. We expect that our operating expenses will increase as we expand. Any failure to realize anticipated revenue growth could result in operating losses. We will continue to encounter risks and difficulties frequently experienced by companies at a similar stage of development. Given our limited operating history and the limited period of time that our management team has worked together, our operating history may not provide you with a sufficient basis upon which to evaluate the ability of our management team to address these risks. If we are not successful in addressing any or all of these risks, our business may be materially and adversely affected.

We are dependent on third parties, particularly the learning centers serving online degree programs, over which we have no control to perform functions that are critical to the success of our business.

The success of our business in providing services to online degree programs depends in part on the actions of learning centers and universities over which we have limited or no control. The learning centers, principally operated by third parties, perform a number of essential functions for universities that operate the online degree programs (such as marketing, enrollment, administration, tuition collection and testing), but we have no ability to ensure that they adequately perform these functions or comply with the regulations and standards applicable to them. In addition, because a university must obtain regulatory approval, which is generally a time consuming process, to either change learning centers or establish its own learning centers, the learning centers maintain a strong negotiating position and are able to demand substantial compensation for their services.

We have experienced regulatory compliance problems resulting from the actions of third parties. For example, in 2004, a learning center that was associated with the online degree program of Jiangnan University failed its periodic inspection by the local education authority, and in 2005, a learning center associated with the online degree program of Chongqing University also failed a regulatory inspection. As a result of these inspection failures by the learning centers, the online degree programs for these two universities were not able to recruit new students for a one-year period, resulting in a significant decline in their tuition revenue and,

 

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consequently, our service revenue. In the case of Jiangnan University, new student enrollment was suspended for the spring and fall semester of 2004, and the number of registered students declined from 10,008 as of the 2003 calendar year-end to 7,389 as of the 2004 calendar year-end and 5,744 as of the 2005 calendar year-end. In the case of Chongqing University, new student enrollment was suspended for the spring and fall semesters of 2005, and the number of registered students declined from 9,807 as of the 2004 calendar year-end to 9,249 as of the 2005 calendar year-end. The inability to recruit students for a one-year period has an adverse impact beyond the year of the suspension due to the multi-year nature of most online degree programs. If other learning centers upon which the online degree programs are dependent encounter similar regulatory compliance issues, our results of operations and our ability to attract and retain university customers will be adversely affected.

Because we face significant competition in several of our lines of business, we may lose market share, we may need to lower our prices and our results of operations may be materially and adversely affected.

We currently serve nine out of the 67 universities that have been approved to offer online degree programs in China. Our revenue from these nine universities depends on the total cash tuition receipts for these programs. The online degree programs of these nine universities must compete with the online degree programs of the other 58 universities approved to offer online degree programs, as well as other education and training programs that are seeking to enroll students. While we are trying to enter into agreements with additional universities with respect to their online degree programs, we face competition from other service providers and may not succeed in our efforts.

Our online tutoring and test preparation business competes for students with traditional in-person tutoring services and after school programs, as well as with companies providing online services similar to ours. Our English language programs compete for students with other private schools with English language programs, sister schools, online programs, after school programs and self-study programs. Our international post-secondary education programs compete for students with other Chinese-foreign cooperative education programs, sister school programs, distance learning programs, self-study programs and other vocational and technical training programs. Our private primary and secondary schools compete for recruiting students with other schools in their respective areas as well as boarding schools that recruit students on a nationwide basis.

There are also many new entrants seeking to participate in the education sector in China, including for-profit and not-for-profit educational institutions from overseas that are attracted by the education market in China. Although restrictive regulation of the education sector in China may have limited our competition in the past, any deregulation of this industry, or easing of restrictions on foreign participants, could increase the competition we face in one or more lines of business.

Our online tutoring business and international curriculum program business are characterized by relatively low start-up and fixed costs, modest capital requirements, short start-up lead times and a limited need for significant proprietary technology. As a result, potential market entrants, both in China and from abroad, face relatively low entry barriers to these markets. The online tutoring business requires relatively small amounts of capital and technological capabilities to enter. Similarly, other international programs similar to our international curriculum programs could be initiated by one or more competitors in cooperation with international partners. In addition, as the existing penetration rates of these lines of business are relatively low in our markets, competitors could acquire significant numbers of clients and establish significant market share within a relatively short period. For example, as a result of increasing competition, we expect the future operating results of our FEC program to be adversely affected due to lower student numbers and lower per student amounts payable to us under our contractual arrangements with participating schools. Increased competition could result in loss of market share and revenue and lower profit margins, and have a material adverse effect on our business, financial condition and results of operations.

 

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Our strategy to develop a nationwide network of learning centers will involve substantial costs and may not succeed.

In February 2007, we received provisional approval from the MOE to operate 10 learning centers in the provinces of Beijing, Shanghai, Jiangsu and Zhejiang for a trial period of up to 18 months. We will seek to extend this approval to allow us to operate learning centers throughout China on a permanent basis, as learning centers play a critical role in the online degree education business as a result of, for example, their leading role in student recruitment.

Our strategy to operate learning centers involves various risks and may not succeed. These risks include those related to operating a new business in which we do not have experience. To be successful in operating learning centers we will have to obtain new contracts on acceptable terms with the university online degree programs, all of which already have existing relationships with learning centers. We will also have to incur substantial capital expenditures and operating expenses and devote substantial time and other resources to establish and staff these new learning centers. In addition to the risks of entering a new line of business, we also face regulatory risks relating to our plan to expand the scope of our approval, which currently applies to only four provinces and permits us to operate only 10 learning centers, to a national scope with an unlimited number of learning centers and to convert it from a provisional license to a permanent approval. Moreover, even though we have obtained MOE approval for the initial 10 learning centers, we will still need to obtain approval from the relevant provincial level education authorities before we establish any learning center, and there are risks relating to our ability to obtain these provincial level approvals. As of the date of this prospectus, we have only received this approval from the Beijing education authorities. Any one of these risks could cause our entry into the learning center business to be unsuccessful and adversely affect our business, financial condition and results of operations.

Our ability to attract and retain customers is heavily dependent on our reputation, which in turn relies on our maintaining a high level of service quality.

We need to continue to provide high quality services to our existing customers to maintain and enhance our reputation, and we also need to attract and retain customers for our various lines of business. All of our business lines are highly dependent on existing and potential students perceiving our programs as high quality and worth the investment of time and money that they require of students. If any of the programs we operate or support experience service quality problems, our reputation could be harmed and our results of operations and prospects could be materially and adversely affected.

We rely heavily on our senior management team and key personnel, and the loss of any of their services could severely disrupt our business.

Our future success is highly dependent on the ongoing efforts of our senior management and other key personnel. We rely heavily on their management skills, expertise in the education sector, strategy and marketing skills, as well as the relationships they have with many of the educational institutions with which we do business, and with local and national regulatory authorities. We do not maintain key person life insurance on any of our senior executives or other key personnel. The loss of the services of one or more of our senior executives or other key personnel may have a material adverse effect on our business, financial condition and results of operations. Competition for senior executives and other key personnel in China, such as personnel engaged in software and system development, is intense, and the pool of suitable candidates is very limited. As a result, we may not be able to retain the services of our senior executives or other key personnel, or attract and retain senior executives or other key personnel in the future. For example, our prior chief financial officer left us in September 2006, and we were unable to find a suitable replacement until June 2007.

In addition, if any member of our senior management or any of our other key personnel join a competitor or forms a competing company, we may lose customers, business partners, key professionals and staff members to them. Each of our senior executives and key personnel has entered into an employment agreement with us that

 

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contains confidentiality and non-competition provisions. In the event of a dispute between any of our senior executives or other key personnel and us, however, we cannot assure you as to the extent, if any, that these provisions may be enforceable in China due to uncertainties involving the Chinese legal system.

We may not be able to successfully execute future acquisitions or efficiently manage the businesses we have acquired or may acquire in the future.

Since 2005, we have entered several new lines of business through the acquisition of existing businesses or contractual rights. We may continue to expand, in part, by acquiring complementary businesses. The success of our past acquisitions and any future acquisitions will depend upon several factors, including:

Ÿ  

our ability to identify and acquire businesses on a cost-effective basis;

Ÿ  

our ability to integrate acquired personnel, operations, products and technologies into our organization effectively;

Ÿ  

our ability to retain and motivate key personnel and to retain the customers of the acquired businesses;

Ÿ  

unanticipated problems or legal liabilities of the acquired businesses; and

Ÿ  

tax or accounting issues relating to the acquired businesses.

Any acquisition may require a significant commitment of management time, capital investment and other resources. For example, our entry into the private primary and secondary school business has required us to invest significant amounts for the acquisition of the rights to operate these schools and for expanding facilities and upgrading the services offered by these schools. In the case of the Anqing Foreign Language School, or the Anqing School, we are building a new campus for the school to accommodate a larger student population, which we expect to require additional capital expenditures of approximately RMB60.0 million. In the case of the Jingzhou School (Southern Campus), our business plan depends on the completion of the construction of a new campus, which we expect to require additional capital expenditures of approximately RMB76.0 million. While we had initially planned to complete construction of the new campus by the Fall 2006 recruiting season, we have encountered delays in obtaining the land-use rights for the new campus site, and while we expect to begin to recruit for this school in the Fall 2008 season, we cannot assure you that we will begin then, or at all. Delays in completing the new campus will adversely affect the revenue from this investment.

If we are unable to effectively execute our acquisition strategy or integrate any acquired business, our business, financial condition and results of operations may be materially and adversely affected. In addition, if we use our equity securities as consideration for acquisitions, we may dilute the value of your ordinary shares or ADSs.

If we are unable to attract and locate qualified personnel for our various programs, in particular qualified educators, our business may be materially and adversely affected.

Each of our lines of business is highly dependent on the ability to attract qualified educators to provide services in connection with our programs and the programs we support. The success of our programs and the programs we support, and the differentiating factor between our programs and those of the traditional education sector in China, rely significantly on the quality of the educators we are able to attract to such programs. For example:

Ÿ  

the online degree programs that we serve rely to a significant degree on professors to prepare the online courseware;

Ÿ  

our international post-secondary programs rely on capable instructors within participating colleges to take part in the training by the overseas post-secondary institutions;

Ÿ  

our online tutoring program needs to attract tutors who are perceived to be successful in preparing students for examinations;

 

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Ÿ  

our private primary and secondary schools need to attract qualified and experienced teachers and administrators; and

Ÿ  

we need to find well-qualified native English speakers to teach in the English language programs and the international post-secondary programs that we support and the private primary and secondary schools operated by our Chinese affiliated entities.

There are considerable challenges in locating and attracting the personnel we need. There is considerable competition in China to attract strong educators. To the extent we have focused our market for English language programs, international post-secondary education programs and our private primary and secondary schools in second tier cities, we also face challenges in attracting teachers from overseas who are willing to relocate to areas in which there are few, if any, expatriates and the living conditions are markedly different from their home countries. If we are unable to attract and locate well-qualified educators for the various programs, our results of operations could be adversely affected.

If we are not able to respond successfully to technological or industry developments, our business may be materially and adversely affected.

The market for providing services to educational institutions for their online degree programs and the market for online tutoring services are relatively new. These markets are characterized by rapid technological developments, the introduction of new business models, launches of new products and services and changes in customer needs and behavior. For example, the delivery of online degree programs in China is still relatively new and the evolution of these programs from relatively rudimentary systems for delivery of course content to more robust interactive models is taking place on an ongoing basis. As high speed Internet connections become available for more potential users, the expectations of students for online degree programs are likely to require continued devotion of our research and development efforts to maintain our position as a perceived market leader in providing technology services to online degree programs. Our online tutoring programs will likewise face expectations from students for a more stimulating and interactive environment commensurate with their other online experiences. Innovation by our competitors in China and overseas may make our existing services to online degree programs and our online tutoring programs obsolete or less competitive. To respond to these types of developments, we may be required to undertake substantial efforts and incur significant costs. If we do not successfully respond to these types of developments in a timely and cost-effective manner, our business may be materially and adversely affected.

If we are unable to achieve or maintain economies of scale with respect to our various lines of business, our results of operations from these businesses may be materially and adversely affected.

Each of our lines of business involves a degree of upfront investment in the development of programs or the acquisition of contract rights to provide services to programs, and our revenue and profitability depend on the number of students in these programs. The online degree programs to which we provide support and services, and from which we derive most of our revenue and profits, require considerable investment of time and resources to develop and, in many cases, require us to make substantial investments in collaborative alliances or to provide advance payments to the universities to attract university partners. The profitability of these programs for us depends on the ability of the programs to attract students. Similarly, our revenue from our online tutoring programs, international programs, and private primary and secondary schools depends on our attracting enough students on an ongoing basis. If the programs or schools are unable to recruit enough students to offset the development and operating costs, our results of operations will be adversely affected.

The demand for our online tutoring services may be adversely affected by parental concern of children spending too much time on online gaming and other non-educational online activities.

Parents and government officials in China have expressed concern that school age children are spending too much time on the Internet playing online games and engaging in other non-productive online activities. As a

 

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result, parents may not be supportive of buying computers and other computer resources or Internet access for their children, and this could adversely affect online education programs such as our online tutoring programs. This attitude could adversely affect our ability to expand enrollment in our online tutoring programs and thereby adversely affect our results of operations.

If we are unable to prevent others from using our intellectual property or if we are subject to intellectual property infringement claims by others, our business may be materially and adversely affected.

Our intellectual property has been and will continue to be subject to various forms of infringement, theft and misappropriation. We are also susceptible to others copying our business model and methods. Our courseware and course materials have significant value and could be copied. We devote substantial resources to the development of platform support and courseware for online degree programs, the course materials and systems support for our online tutoring program, and implementation of the international post-secondary education programs and the English language programs we support. The legal protection of intellectual property in China is significantly more limited than in the United States and many other countries and may afford us little or no effective protection.

In addition, we also could face potential claims that we have infringed the intellectual property rights of third parties. For example, with regard to the intellectual property rights to courseware used in online programs from which we derive service revenue, the professors who assisted in developing the courseware could claim that they have rights to such courseware. If such claims are brought against us or the universities conducting the online degree programs, or if we are required to bring litigation to protect our intellectual property, we could face expensive litigation that could divert management resources and materially and adversely affect our results of operations.

Our university customers may be liable for refunds to students, which could adversely affect our revenue.

Most university online degree programs require students to pre-pay for a set number of courses at the outset of their enrollment, however, these students may not enroll in all of these courses in the same period for which they have prepaid tuition. We receive service fees from each university for technology and support services that we render to our university customers during a given semester to support their online degree programs. Our contracts are typically structured so that our service fees are based upon the cash tuition receipts of the university during a given semester. To the extent students request that the universities refund any unused prepaid tuition, our revenue could be adversely affected because the universities are entitled to deduct these refunds from the cash receipts upon which our fees are based. In 2006, the average refund rate, which is refund expressed as a percentage of cash receipts, of the university online degree programs that we service was 0.9%. Increases in this rate could increase our revenue volatility and adversely affect the profitability of our services.

We rely heavily on our information systems, and if we fail to further develop our technology, or if our systems contain ¡°bugs¡± or other undetected errors, our operations may be seriously disrupted.

To achieve our strategic objectives and to remain competitive, we must continue to develop and enhance our technology and our use of information that is available within our online systems. This may require us to acquire additional equipment and software and to develop new applications within our online systems. Our success in the development of new service offerings, such as community features and improved student management systems, depends in large part upon our ability to store, retrieve, process and manage substantial amounts of information. Our online systems and the technology platform upon which online degree programs operate, and our other databases, products and systems could contain undetected errors or ¡°bugs¡± that could adversely affect their performance. In addition, our systems supporting online degree programs and online tutoring programs occasionally experience peak demands during which they are unable to provide the responsiveness expected by students enrolled in these programs. If we encounter errors or other service quality or reliability issues, or if we are unable to design, develop, implement and utilize information systems and the data derived from these

 

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systems, our ability to realize our strategic objectives and our profitability could be adversely affected, and this may cause us to lose market share, harm our reputation and brand names, and materially and adversely affect our business.

The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and telecommunications networks in China.

Our services to online degree programs and our online tutoring program depends on the performance and reliability of China¡¯s Internet infrastructure. In China, almost all access to the Internet is maintained through state-owned telecommunication operators under the administrative control and regulatory supervision of China¡¯s Ministry of Information Industry, or the MII. In addition, the national networks in China are connected to the Internet through international gateways controlled by the Chinese government. These international gateways are the only channels through which a user in China can connect to the Internet. We cannot assure you that a more sophisticated Internet infrastructure will be developed in China. We may not have access to alternative networks in the event of disruptions, failures or other problems with China¡¯s Internet infrastructure. In addition, China¡¯s Internet infrastructure may not support the demands associated with continued growth in Internet usage.

We rely on China Telecommunications Corporation, or China Telecom, and China Network Communications Corporation, or China Netcom, to provide us with data communications capacity primarily through local telecommunications lines and their Internet data centers that host our servers. We do not have access to alternative services in the event of disruptions, failures or other problems with the fixed telecommunications networks of China Telecom and China Netcom, or if China Telecom or China Netcom otherwise fail to provide such services. Any unscheduled service interruption could damage our reputation and result in a decrease in our revenue. Furthermore, we have no control over the costs of the services provided by China Telecom and China Netcom. If the prices that we pay for telecommunications and Internet services increase significantly, our profitability could be adversely affected. In addition, if Internet access fees or other charges to Internet users increase, the users of our online tutoring services may find our services less affordable, which may in turn reduce our revenue.

Computer viruses and ¡°hacking¡± may cause delays or interruptions on our systems and may reduce use of our services and damage our reputation and brand names.

Our online degree program platforms contain substantial information about students, their attendance and performance, and the administration of the entire student life cycle from enrollment to graduation. As such, these online systems and records may become attractive targets for either dissatisfied students, or hackers in general, who seek to access and modify records maintained on these systems, or to disrupt the online degree programs. ¡°Hacking¡± involves efforts to gain unauthorized access to information or systems or to cause intentional malfunctions, loss or corruption of data, hardware or other computer equipment. Computer viruses and hacking may cause delays or other service interruptions on our systems. In addition, the inadvertent transmission of computer viruses could expose us to a material risk of loss or litigation. Hacking and computer viruses could result in significant damage to our systems and databases, disruptions to our business activities, including to our e-mail and other communications systems, breaches of security and the inadvertent disclosure of confidential or sensitive information, interruptions in access to our website and the websites for online degree programs and our online tutoring programs, and other material adverse effects on our operations. We may incur significant costs to protect our systems and equipment against the threat of, and to repair any damage caused by, computer viruses and hacking. Moreover, if a computer virus or hacking affects our systems and is highly publicized, our reputation could be materially damaged and usage of our services may decrease.

 

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Risks Related to China¡¯s Regulation of the Education and Telecommunication Sectors and Our Corporate Structure

If the Chinese authorities determine that our organizational structure for operating our business does not comply with Chinese regulations, we could be subject to sanctions, including being required to discontinue all or a portion of our business.

We and our Chinese subsidiaries are considered foreign persons or foreign invested enterprises under Chinese laws, and, as a result, we are required to comply with Chinese laws and regulations applicable to foreign investment, including those restricting foreign participation in the education and telecommunications industries. For example, foreign entities that are not educational institutions, such as our company, cannot operate schools or education programs in China, and all foreign persons, including foreign educational institutions, are precluded from operating primary and middle schools in China, such as our private primary and secondary schools. Similarly, there are limitations on the ability of foreign parties such as our company and our Chinese subsidiaries with regard to owning Internet content provider, or ICP, licenses, which are necessary for the operation of our corporate website and the website for our online tutoring business. Because of these restrictions, we have developed a corporate structure in which we do not have an ownership interest in the entities involved in activities in which foreign entities¡¯ and foreign invested enterprises¡¯ participation is prohibited, and we function as a service provider to Chinese universities with respect to their online degree programs. For a discussion of the limitations on foreign ownership and participation governing our businesses, see ¡°Regulation¡ªLimitations on Foreign Ownership of Our Business.¡± For a description of our corporate structure, see ¡°Corporate Structure.¡±

The Chinese laws and regulations applicable to online university degree programs require that the university offering such a program be responsible for the recruitment, operations, curriculum and management of the online program. Because of these restrictions, we provide services to Chinese universities¡¯ online degree programs either through a contractual relationship between the university and us, or through a collaborative alliance established by the university and us specifically to provide services to that university¡¯s online degree program. For some of our university partners, our services also include the licensing of certain of our domain names for their use to operate their online degree programs. If the relevant Chinese regulatory authorities were to find that the services we provide to our university partners, or that our service contract relationships, our collaborative alliance service provider structures or both of these structures, violate the regulations requiring that these online degree programs be controlled by the universities, our business model might require extensive revision or be unworkable and we could be subject to sanctions and be required to discontinue all or a portion of this business. These developments would adversely affect our business, financial condition and results of operations.

Our previous contractual arrangement with East China University of Science and Technology, one of our online degree program customers, may not have been compliant with relevant restrictions on foreign participation in the operation of an online degree program; we may face regulatory fines and other sanctions in respect of this arrangement.

Our relationship with East China University of Science and Technology¡¯s online degree program was originally structured as a cooperative agreement between the university and our subsidiary, Hongcheng Technology, under which Hongcheng Technology and the university jointly established a management committee for the online degree program. However, the rights we had with regard to participation on the management committee of the program might be construed by the Chinese government as improper involvement by an FIE in running a school. Because of this concern, in 2006 we transferred the contractual rights related to this program to Hongcheng Education, one of our Chinese affiliated entities, which is not an FIE. Our service revenue from this program accounted for 9.2% and 8.6% of our net revenue in 2006 and the six months ended June 30, 2007, respectively. There can be no assurance that the Chinese government will not determine that our previous arrangement for the program violated the law. Any such determination could result in the Chinese government imposing fines and other sanctions on us, which could have an adverse effect on our results of operations.

 

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If Gotop Electronic¡¯s ICP license for the operation of the website for our online tutoring business is suspended or revoked by the MII due to non-compliance with its requirements, we may have to shut down our 101 Online School¡¯s website, which would have a material adverse effect on our business, financial condition and results of operations.

In July 2006, the MII, issued the Notice on Strengthening Management of Foreign Investment in Operating Value-Added Telecom Services . The notice prohibits Chinese ICPs engaged in providing value-added telecom services from leasing, transferring or selling their ICP licenses or providing facilities or other resources to foreign investors operating in violation of restrictions on foreign investment. The notice requires that Chinese ICPs must directly own the trademarks and domain names for websites operated by them, as well as servers and other infrastructure used to support these websites. The notice also requires Chinese ICPs to evaluate their compliance with the notice by November 1, 2006 and correct any non-compliance. A Chinese ICP¡¯s failure to complete the procedures by November 1, 2006 could be the basis for revocation of its ICP license. Due to a lack of interpretative materials from the MII, the impact of this circular on us is unclear. We currently operate www.chinaedu.com , the operating website for our 101 Online School, through Gotop Electronic, a subsidiary of Xiandai Technology, our Chinese affiliated entity. Gotop Electronic holds the ICP license for this website. We have not transferred the domain name and trademark for this website to Gotop Electronic. We may be required to make these transfers in the future and, if we are unable to do so, the ICP license held by Gotop Electronic may be suspended or revoked by MII. In 2006 and in the six months ended June 30, 2007, Gotop Electronic, which operates our online tutoring business, accounted for 7.8% and 7.6%, respectively, of our net revenue. If Gotop Electronic¡¯s ICP license is suspended or revoked by MII, we would have to shut down our 101 Online School¡¯s website, which would have a material adverse effect on our business, financial condition and results of operations.

Our universities partners for online degree programs may not have received all required approvals for their websites.

Currently, websites established by universities for their online degree programs approved by the MOE are generally considered by the MII to be not-for-profit operations, and therefore the MII only requires the universities to make an ICP filing, rather than the more burdensome process of obtaining an ICP license, for the operation of the websites related to their online degree programs. The MII could, however, require the universities to obtain ICP licenses in the future. Some of our university partners for online degree programs have not made the required filing with the MII. In addition, our university partners may be required in the future to make other filings or obtain other approvals to maintain their online degree programs. If our university partners fail to make these filings, or obtain these licenses or other approvals, their online degree programs may be sanctioned or suspended, which would have a material adverse effect on our results of operations.

Our online tutoring business was acquired through a transaction that did not comply with Chinese regulations; we may face regulatory challenges, including fines and other sanctions, in respect of this business.

Although after certain restructuring activities we now hold 80% of the equity interest in Gotop Electronic, the entity that provides our online tutoring services and the ICP services related to such online tutoring services, through one of our Chinese affiliated entities, Hongcheng Education, it was originally acquired through our subsidiary, Hongcheng Liye. That acquisition required approvals from the MII, the MOE and the Ministry of Commerce, and these approvals were not obtained. If the Chinese government challenges this acquisition or imposes any sanction on us for our activities before the restructuring, our results of operations could be adversely affected. In 2006 and in the six months ended June 30, 2007, our online tutoring business accounted for 7.8% and 7.6%, respectively, of our net revenue.

 

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Certain of our Chinese subsidiaries, Chinese affiliated entities and customers may face regulatory challenges, including fines and other sanctions, as result of their failure to comply with certain licensing and regulatory approval requirements.

When Gotop Electronic, our Chinese affiliated entity that holds the ICP license for our online tutoring business, was approved by relevant Chinese authorities to engage in the ICP business, its registered capital did not meet the minimum requirement specified under Chinese law for ICP license holders. We have increased the registered capital of Gotop Electronic to satisfy this requirement. See ¡°Regulation¡ªRegulations on Internet Information Services.¡± In addition, two of our Chinese subsidiaries, Gotop Hongcheng and Xuezhi Shidai, were previously engaged in the sale of products and services for our online tutoring program which exceeded the scope of their business licenses. We have subsequently transferred the sales activities to third party distributors and our sales centers which have the required business licenses. There is no assurance that we will not be sanctioned for our non-compliance before these corrective measures were taken. These sanctions can range from monetary fines and penalties to suspension of our licenses or services that we provide to our customers.

Our online tutoring business may be deemed to be engaged in ¡°Internet publishing,¡± ¡°Internet culture activities¡± and ¡°broadcasting audio-video programs through the Internet,¡± which, under Chinese regulations, would require Gotop Electronic to obtain three additional licenses, the online publication license, the Internet culture business operation license and the license for broadcasting audio-video programs through the Internet. At present, there is no official or publicly-available definition of ¡°Internet publishing¡± or ¡°Internet culture activities.¡± Based on verbal confirmations from the relevant regulatory authorities, our online tutoring business currently does not fall into the scope of ¡°Internet publishing,¡± ¡°Internet culture activities¡± or ¡°broadcasting audio-video programs through the Internet.¡± However, there is no assurance that Gotop Electronic would not be required to obtain these licenses in the future as a result of changes in interpretation of the relevant rules or changes in position of the relevant authorities. See ¡°Regulation¡ªRegulations on Online Publications,¡± ¡°¡ªRegulations on Internet Culture Activities¡± and ¡°¡ªRegulations on Broadcasting Audio-Video Programs through the Internet or Other Information Network.¡± If Gotop is required to obtain these licenses in the future and is unable to do so, we may face regulatory challenges, including fines, suspensions of service and other sanctions, in respect of our online tutoring business.

Our contractual arrangements with our Chinese affiliated entities and their shareholders may not be as effective in providing operational control and economic benefits as direct ownership.

We rely on one of our Chinese affiliated entities, Hongcheng Education, to operate our private primary and secondary schools and to provide services to some of our university customers. We rely on another of our Chinese affiliated entities, Xiandai Technology, to hold and maintain certain ICP licenses for operating our websites. Hongcheng Education and Xiandai Technology are each owned by Chinese citizens with whom we have entered into contractual arrangements to provide us with control over and substantially all the economic benefits from these entities. These entities are our variable interest entities, but we have no direct ownership interest in either of them. Our contractual arrangements with these Chinese affiliated entities and the shareholders of these Chinese affiliated entities include technical consulting and services agreements, loan agreements, shareholder voting rights entrustment agreements, call option agreements, equity pledge agreements and powers of attorney. For a description of these contractual arrangements, see ¡°Corporate Structure¡ªOur Corporate Structure and Contractual Arrangements.¡± There are considerable uncertainties regarding the interpretation and application of Chinese laws and regulations governing these contractual arrangements. Accordingly, we cannot guarantee that these arrangements will not be challenged by Chinese regulatory authorities or found to violate existing Chinese laws or regulations or new laws and regulations that may be adopted in the future. In addition, under SAFE regulations, all foreign denominated loans are required to be registered with the State Administration of Foreign Exchange, or SAFE. Our U.S. dollar loans to the shareholders of Hongcheng Education to fund the registered capital requirements of Hongcheng Education were not registered with the SAFE at the time they were made. As a result, we could be subject to sanctions for these loans and these loans may not be enforceable under Chinese laws.

 

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Our contractual arrangements with our Chinese affiliated entities may not be as effective in providing us with control over them as direct ownership of these entities would be. In addition, our Chinese affiliated entities or their shareholders may breach the contractual arrangements we have with them. For example, our Chinese affiliated entities may distribute dividends to their shareholders who may decide not to remit these dividends to us in accordance with our contractual arrangements. Moreover, our Chinese affiliated entities or their shareholders may refuse to renew these contractual arrangements. In addition, in the event of the death or disability of any of the shareholders of our Chinese affiliated entities, there is uncertainty under Chinese law whether the shareholder voting rights entrustment agreements that we have entered into with them would be enforceable against their legal heirs or assigns. Furthermore, although our loans to shareholders of our Chinese affiliated entities specify that they may only be repaid with the shares of those companies held by the shareholders, it is unclear whether this provision is enforceable under Chinese law. If disputes under these contractual arrangements were to arise, we would have to rely on legal remedies under Chinese law. These remedies may not always be effective, particularly in light of uncertainties in the Chinese legal system, and may be significantly more limited than the legal remedies available in the legal systems of the United States and many other countries. See ¡°¡ªRisks related to the People¡¯s Republic of China¡ªChina¡¯s legal system has inherent uncertainties that could materially and adversely affect us.¡± If we are unable to enforce our rights, we may be unable to operate certain of our businesses through Xiandai Technology or Hongcheng Education, or we may be unable to receive all of the economic benefits to which we are entitled from these entities.

Our equity pledge agreements with the shareholders of our Chinese affiliated entities may not be enforceable until they are registered with the relevant administration for industry and commerce pursuant to the Chinese Property Rights Law.

Under the equity pledge agreements, the shareholders of the Chinese affiliated entities pledged their equity interests in these entities to Hongcheng Technology, our Chinese subsidiary. These pledges were created by recording the pledge on the shareholder registry of the relevant Chinese affiliated entity in accordance with the then effective Chinese laws. However, according to the Chinese Property Rights Law, which became effective as of October 1, 2007, these pledges may not be enforceable until they are registered with the relevant administration for industry and commerce. Hongcheng Technology applied for such registration, but the application was denied as no registration procedures were yet available. Hongcheng Technology will continue to endeavor to register these pledges when the administration for industry and commerce implements registration procedures in accordance with the Chinese Property Rights Law in the future. But we cannot assure you that Hongcheng Technology will be able to register the pledges, and if Hongcheng Technology is unable to do so, the effectiveness of the pledges may be affected.

The shareholders of our Chinese affiliated entities may have potential conflicts of interest with us, which may materially and adversely affect our business and financial condition.

The shareholders of Hongcheng Education are Mr. Changqing Xie, one of our officers, and Mr. Xueshan Yang, our former director. The shareholders of Xiandai Technology are Mr. Gongquan Wang and Mr. Xueshan Yang, both our former directors. In the case of Mr. Changqing Xie, conflicts of interests between his duties to our company and to Hongcheng Education may arise. In addition, in the case of Mr. Gongquan Wang and Mr. Xueshan Yang, both former directors of our company, they do not owe any fiduciary duty to our company, they have not entered into any non-competition or employment agreements with our company and they do not have any relationship with us or our business except through these contractual arrangements and they are not our shareholders. These individuals may breach or cause our Chinese affiliated entities and their subsidiaries to breach or refuse to renew the existing contractual arrangements that allow us to effectively control our Chinese affiliated entities and their subsidiaries, and receive economic benefits from them. Currently, we do not have existing arrangements to address potential conflicts of interest between these individuals and our company. We cannot assure you that any or all of these individuals will act in the best interests of our company or that conflicts of interests will be resolved in our favor. If we cannot resolve any conflicts of interest or disputes between us and the owners of our Chinese affiliated entities, we would have to rely on legal proceedings, which could result in disruption of our business and substantial uncertainty as to the outcome of any such legal proceedings.

 

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Our Chinese affiliated entities and their subsidiaries may be subject to significant limitations on their ability to operate private schools or make payments to related parties or otherwise be materially and adversely affected by changes in Chinese laws and regulations.

Under the Chinese laws and regulations applicable to private schools, a private school is one that does not require reasonable return unless it elects to be treated as a school that requires reasonable returns. At the end of each fiscal year, every private school is required to allocate a certain amount to its development fund for the construction or maintenance of the school or procurement or upgrade of educational equipment. For a private school that requires reasonable returns, this amount must be at least 25% of the school¡¯s annual net income, and for other private schools this amount must be at least 25% of the school¡¯s annual increase in its net assets, if any. Private schools that require reasonable returns must publicly disclose their election of that status and provide additional information required under the regulations such as the school¡¯s tuition and other fees and admission standards. A private school is required to consider factors such as the school¡¯s tuition, ratio of the funds used for education-related activities to the course fees collected, admission standards and educational quality when determining the percentage of the school¡¯s net income to be distributed to investors as reasonable returns. However, none of the current Chinese laws and regulations provides a formula or guidelines for determining ¡°reasonable returns.¡± When the formula or the guidelines for determining ¡°reasonable returns¡± are issued by the relevant authorities, they may not permit returns to us that will be commercially reasonable and may limit our expected return on investment in our schools.

Private schools that have not elected to require reasonable returns are entitled to the same preferential tax treatment as public schools, while preferential tax treatment policies applicable to private schools requiring reasonable returns are to be separately formulated by the relevant authorities. To date, however, no separate regulations or policies have been promulgated in this regard. As a result, our private primary and secondary schools are subject to the specific requirements of their respective local tax authorities, which vary from location to location. Our Anqing School was established as a school that requires reasonable returns. We are in the process of adopting articles of association for the Pingdingshan School to designate it as a school that requires reasonable returns. After the completion of the construction of the new campus for our Jingzhou School (Southern Campus), we plan to adopt articles of association to designate it as a school that requires reasonable returns.

Current laws and regulations governing private education may be amended or replaced by new laws and regulations that (i) impose significant limitations on the ability of our schools to operate their business, charge course fees or make payments to related parties for services received, (ii) specify the formula for calculating ¡°reasonable returns¡± or (iii) change the preferential tax treatment policies applicable to private schools. We cannot predict the timing and effects of amendments or new laws and regulations. Changes in Chinese laws and regulations governing private education or otherwise affecting our Chinese affiliated entities¡¯ and their subsidiaries¡¯ operations could materially and adversely affect our business prospects and results of operations.

Contractual arrangements among our Chinese subsidiaries and Chinese affiliated entities and their subsidiaries may be subject to scrutiny by the Chinese tax authorities and we or our Chinese affiliated entities and their subsidiaries could be required to pay additional taxes, which could substantially reduce our consolidated net income and the value of your investment.

Arrangements and transactions among related parties may be subject to audit or challenge by the Chinese tax authorities. We could face material and adverse tax consequences if the Chinese tax authorities determine that the contractual arrangements among our Chinese subsidiaries and our Chinese affiliated entities and their subsidiaries do not represent arm¡¯s-length terms. If this were to occur, the tax authorities could adjust our Chinese affiliated entities¡¯ or any of their subsidiaries¡¯ income in the form of a transfer pricing adjustment. A transfer pricing adjustment could, among other things, result in a reduction, for Chinese tax purposes, of expense deductions recorded by our Chinese affiliated entities or any of their subsidiaries, which could in turn increase their tax liabilities. The Chinese tax authorities could also impose late payment fees and other penalties on our Chinese affiliated entities for under-paid taxes. In addition, any challenge by the Chinese tax authorities may

 

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limit the ability of our Chinese affiliated entities to maintain any preferential tax treatments and other financial incentives they currently enjoy. Our consolidated net income may be materially and adversely affected if our Chinese affiliated entities¡¯ tax liabilities increase or if they are found to be subject to late payment fees or other penalties.

Regulatory agencies could commence investigations of the private primary and secondary schools directly owned and operated by a subsidiary of one of our Chinese affiliated entities, and if the results of the investigations were to be unfavorable to us, we could be subject to fines, penalties, injunctions or other censure that could have an adverse impact on our results of operations.

Chinese laws and regulations currently prohibit foreign ownership of primary and middle schools in China. Through Hongcheng Education and contractual arrangements with our Chinese affiliated entities, we own and/or operate private primary and secondary schools. As the provision of private primary and middle school services is heavily regulated in China, our private primary and secondary schools and any new primary schools that our Chinese affiliated entities and their subsidiaries may acquire or establish may be subject from time to time to investigations, claims of non-compliance or lawsuits by governmental agencies, which may allege statutory violations or regulatory infractions. If the results of these investigations were to be unfavorable to us, we could be subject to fines, penalties, injunctions or other censure that could have an adverse impact on our results of operations. Even if we were to adequately address any issues raised by a government investigation, we might have to devote significant financial and management resources to resolve these issues, which could harm our business.

We rely principally on dividends and other distributions on equity paid by our Chinese subsidiaries to fund any cash and financing requirements we may have, and any limitation on the ability of our Chinese subsidiaries and Chinese affiliated entities to make payments to us could have a material adverse effect on our ability to conduct our business.

We are a holding company, and we rely on dividends from our Chinese subsidiaries and service, license and other fees paid to our Chinese subsidiaries by our Chinese affiliated entities and their subsidiaries for our cash requirements, including servicing any debt we may incur. Current Chinese regulations permit our Chinese subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in accordance with Chinese accounting standards and regulations. In addition, each of our Chinese subsidiaries and Chinese affiliated entities (other than our schools, which are subject to different regulations) in China is required to set aside at least 10% of its after-tax profits each year, if any, to fund a statutory reserve until such reserve reaches 50% of its registered capital. These reserves are not distributable as cash dividends. Currently, all of our Chinese subsidiaries have to comply with this reserve requirement since none of their statutory reserves have reached 50% of their registered capital. Furthermore, if our Chinese subsidiaries and Chinese affiliated entities incur debt on their own behalf in the future, the terms of that debt may restrict their ability to pay dividends or make other payments to us. Moreover, at the end of each fiscal year, every private school in China is required to allocate a certain amount to its development fund for the construction or maintenance of the school or procurement or upgrade of educational equipment. For private schools that require reasonable returns, this amount must be at least 25% of the annual net income of the school, if any. As a result, our return on investment in our private schools will be limited by this reserve requirement. See ¡°Risk Factors¡ªOur Chinese affiliated entities and their subsidiaries may be subject to significant limitations on their ability to operate private schools or make payments to related parties or otherwise be materially and adversely affected by changes in Chinese laws and regulations.¡± Any limitation on the ability of our Chinese subsidiaries and Chinese affiliated entities to distribute dividends or other payments to us could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficial to our businesses, pay dividends, or otherwise fund and conduct our business.

Under the current Chinese tax law, dividend payments to foreign investors made by foreign-invested enterprises, or FIEs, are exempt from Chinese withholding tax. However, pursuant to the new Chinese enterprise income tax law to be effective on January 1, 2008, dividends payable by an FIE to its foreign investors will be

 

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subject to a 20% withholding tax, unless the foreign investor¡¯s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement. The Cayman Islands, where we are incorporated, does not have a tax treaty with China. Although the new tax law contemplates the possibility of exemptions from withholding taxes for China-sourced income of FIEs, the Chinese tax authorities have not promulgated any related implementation rules and it remains unclear whether we would be able to obtain exemptions from Chinese withholding taxes for dividends distributed to us by our Chinese subsidiaries.

Chinese regulation of loans and direct investment by offshore holding companies to Chinese entities may delay or prevent us from using the proceeds of this offering to make loans or additional capital contributions to our Chinese subsidiaries and Chinese affiliated entities, which could materially and adversely affect our liquidity and our ability to fund and expand our business.

In utilizing the proceeds of this offering in the manner described in ¡°Use of Proceeds,¡± since we are an offshore holding company for our Chinese subsidiaries and Chinese affiliated entities, we may make loans to our Chinese subsidiaries and Chinese affiliated entities, or we may make additional capital contributions to our Chinese subsidiaries. Any loans we make to our Chinese subsidiaries or our Chinese affiliated entities are subject to Chinese regulations and approvals. For example:

Ÿ  

loans by us to any of our Chinese subsidiaries, each of which is a FIE, to finance their activities cannot exceed the difference between the total investment amount and the registered capital of the Chinese subsidiary, each as set forth in its articles of association, and must be registered with the SAFE; and

Ÿ  

loans by us to our Chinese affiliated entities or their subsidiaries must be approved by the relevant government authorities including, the SAFE and the NDRC, and must also be registered with the SAFE.

We may also decide to finance our Chinese subsidiaries by means of capital contributions. These capital contributions would have to be approved by the Ministry of Commerce or its local counterpart. We cannot assure you that we will be able to obtain these government registrations or approvals on a timely basis, if at all, with respect to future loans or capital contributions by us to our Chinese subsidiaries or our Chinese affiliated entities or any of their respective subsidiaries. If we fail to receive these registrations or approvals, our ability to use the proceeds of this offering and to finance our Chinese operations may be negatively affected, which could materially and adversely affect our liquidity and our ability to fund and expand our business.

If any of our Chinese affiliated entities or their subsidiaries becomes the subject of a bankruptcy or liquidation proceeding, we may lose the ability to use and enjoy those assets, which could reduce the size of our operations and materially and adversely affect our business, ability to generate revenue and the market price of our ADSs.

To comply with Chinese laws and regulations relating to foreign ownership in the education and telecommunications sectors, we currently conduct our operations in China through contractual arrangements with our Chinese affiliated entities and their respective shareholders and subsidiaries. As part of these arrangements, our Chinese affiliated entities and their subsidiaries hold some of the assets that are important to the operation of our business. If any of these entities goes bankrupt and all or part of their assets become subject to liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materially and adversely affect our business, financial condition and results of operations. If any of our Chinese affiliated entities or their subsidiaries undergoes a voluntary or involuntary liquidation proceeding, its shareholders or unrelated third-party creditors may claim rights to some or all of these assets, which would hinder our ability to operate our business, which could materially and adversely affect our business, our ability to generate revenue and the market price of our ADSs.

 

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Risks Related to the People¡¯s Republic of China

Our business may be adversely affected by the economic, political and social conditions in China.

Substantially all of our assets are located in China and all of our revenue is derived from our operations in China. Accordingly, our business, financial condition, results of operations and prospects are subject, to a significant extent, to economic, political and social developments in China. The Chinese economy differs from the economies of most developed countries in many respects, including the amount of government involvement, level of development, growth rate, control of foreign exchange and allocation of resources. While the Chinese economy has experienced significant growth over the past two decades, growth has been uneven, both geographically and among various sectors of the economy.

The Chinese economy has been transitioning from a planned economy to a more market-oriented economy. Although the Chinese government has implemented measures since the late 1970s emphasizing the utilization of market forces for economic reform, the reduction of state ownership of productive assets and the establishment of improved corporate governance in business enterprises, a substantial portion of productive assets in China is still owned by the Chinese government. The Chinese government also exercises significant control over China¡¯s economic growth through the allocation of resources, controlling payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to particular industries or companies. Since late 2003, the Chinese government implemented a number of measures, such as raising bank reserves against deposit rates to place additional limitations on the ability of commercial banks to make loans and raise interest rates, in order to slow down specific segments of China¡¯s economy that it believed to be overheating. Since the demand for our services is affected by a number of factors, including the spending power of Chinese students and their families on education, which in turn is affected by the condition of the Chinese economy, the foregoing actions, as well as future actions and policies of the Chinese government, could materially affect the demand for our services, our prospects and results of operations.

If preferential tax treatments currently available to us are reduced or repealed, our business and results of operations could suffer.

Pursuant to the Chinese tax laws, Chinese companies are generally subject to central government imposed enterprise income tax, or EIT, at a statutory rate of 33%. However, companies that satisfy certain conditions enjoy certain preferential tax treatments. For example, a company qualified as a ¡°high and new technology enterprise¡± located in a designated high-tech zone in China is entitled to a reduced EIT rate of 15% and is also entitled to an EIT exemption for the first two or three years (depending on the local rules) of its operations and a 50% reduction of its applicable EIT rate for the succeeding three years. Eight of our Chinese subsidiaries and one of our Chinese affiliated entities are qualified as ¡°high and new technology enterprises¡± located in high-tech zones and enjoy preferential tax treatments as a result of this status. Each of these entities is entitled to EIT exemption for the first two or three years of its operations, is subject to a 7.5% EIT rate for the succeeding three years, and is subject to a 15% EIT rate thereafter. See ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations¡ªTaxation¡± for a detailed discussion of the preferential tax treatments available to these entities. However, the qualifications for ¡°high and new technology enterprises¡± are subject to an annual or biennial assessment by the relevant government authority in China. There is no assurance that any of the entities currently enjoying preferential tax treatments will continue to meet the qualifications or that the relevant government authority will not revoke its ¡°high and new technology enterprise¡± status. In addition, the expiration of the EIT exemption or the 7.5% reduced EIT rate for these entities will cause our effective tax rate to increase in the future.

On March 16, 2007, the National People¡¯s Congress of China enacted a new enterprise income tax law, under which FIEs, such as our Chinese subsidiaries, and domestic companies would both be subject to a uniform EIT rate of 25%. Preferential tax treatments will continue to be granted to entities that are classified as ¡°high and new technology enterprises strongly supported by the State¡± or to entities that conduct business in encouraged sectors, whether FIEs or domestic companies. The new tax law, however, does not define ¡°high and new

 

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technology enterprises strongly supported by the State,¡± nor does it specify which encouraged sectors will be eligible for preferential tax treatments. The new tax law will become effective on January 1, 2008. Under the new tax law, enterprises that were established and were already enjoying preferential tax rates before March 6, 2007 will have their preferential tax rates gradually transitioned to the new uniform tax rate over a five-year period starting from January 1, 2008. Enterprises that were also enjoying preferential tax exemption and/or reduction for a specified term, however, will continue to enjoy those exemptions and/or reductions at their current applicable rates until the expiration of the applicable term, subject to further interpretation in the detailed implementing rules of the new tax law. Because the detailed implementing rules for the new tax law have not yet been issued, we cannot assure you that any of our Chinese subsidiaries or Chinese affiliated entities currently enjoying preferential tax treatments will continue to enjoy them after the new tax law becomes effective or that they would be classified as ¡°high and new technology enterprises strongly supported by the State¡± or as an enterprise that conducts business in encouraged sectors, and be entitled to preferential tax treatments under the new tax law.

Under applicable accounting rules, until our Chinese subsidiaries and Chinese affiliated entities receive official approval as ¡°high and new technology enterprises strongly encouraged by the State,¡± they must now use the uniform EIT rate of 25% in the calculation of their deferred tax liabilities. This resulted in an increase in our deferred tax expense for the six months ended June 30, 2007 of RMB4.2 million ($0.6 million).

In addition to preferential treatment under national tax laws, some of our Chinese subsidiaries and Chinese affiliated entities have been exempted by the local tax authorities from business tax of up to 5.5% on the revenue generated from certain of our service contracts with our university partners, and this revenue amounted to approximately RMB4.0 million ($0.5 million) in 2006. These exemptions are determined annually on a case-by-case basis and at the sole discretion of the local tax authorities. Loss of these preferential tax treatments may have a material adverse effect on our operating results.

We may be treated as a resident enterprise for Chinese tax purposes after the new enterprise income tax law becomes effective on January 1, 2008, which may subject us to Chinese income tax for any dividends we receive from our subsidiaries.

Under the new enterprise income tax law, enterprises organized under the laws of jurisdictions outside China with their de facto management bodies located within China may be considered Chinese resident enterprises and therefore subject to Chinese enterprise income tax at the rate of 25% on their worldwide income. The new tax law, however, does not define the term ¡°de facto management bodies.¡± If the Chinese tax authorities determine that we are a Chinese resident enterprise after the effective date of the new tax law, we will be subject to the Chinese income tax at the rate of 25% on our worldwide income, which will include any dividend income we receive from our Chinese subsidiaries. If we are required under the new tax law to pay income tax for any dividends we receive from our Chinese subsidiaries, our results of operations and the amount of dividends we may pay to our shareholders and ADS holders would be materially and adversely affected.

In addition, under the current Chinese tax law, dividend payments to foreign investors made by FIEs are exempt from Chinese withholding tax. However, pursuant to the new Chinese enterprise income tax law to be effective on January 1, 2008, dividends payable by an FIE to its foreign investors will be subject to a 20% withholding tax, unless the foreign investor¡¯s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement. The Cayman Islands, where we are incorporated, does not have a tax treaty with China. Although the new tax law contemplates the possibility of exemptions from withholding taxes for China-sourced income of FIEs, the Chinese tax authorities have not promulgated any related implementation rules and it remains unclear whether we would be able to obtain exemptions from Chinese withholding taxes for dividends distributed to us by our Chinese subsidiaries.

China¡¯s legal system has inherent uncertainties that could materially and adversely affect us.

We are a holding company, and we conduct our business primarily through our subsidiaries and Chinese affiliated entities incorporated in China. We and our subsidiaries are generally subject to laws and regulations

 

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applicable to foreign investment in China. We depend on our Chinese affiliated entities to honor their agreements with us. Most of our contractual arrangements with our Chinese affiliated entities are governed by Chinese law and disputes arising out of these agreements are expected to be decided by arbitration in China.

China¡¯s legal system is based upon written statutes. Prior court decisions may be cited for reference but are not binding on subsequent cases and have limited value as precedents. Since 1979, the Chinese legislative bodies have promulgated laws and regulations dealing with economic and other matters such as foreign investment, corporate organization and governance, commerce, taxation, trade and education. However, China has not developed a fully integrated legal system and the array of new laws and regulations may not be sufficient to cover all aspects of economic and other activities in China. In particular, because these laws and regulations are relatively new, and because of the limited volume of published decisions and their non-binding nature, the interpretation and enforcement of these laws and regulations involve uncertainties. In addition, published governmental policies and internal rules may have retroactive effect and, in some cases, the policies and rules are not published at all. As a result, we may be unaware of our violation of these policies and rules until some time later. See ¡°Risk Factors¡ªRisks related to Our Corporate Structure¡ªChinese laws governing our current business operations and contractual arrangements are uncertain, and if we are found to be in violation of Chinese law, we could be subject to sanctions, including being required to discontinue all or a portion of our business.¡±

Regulation and censorship of information disseminated over the Internet in China may adversely affect our business and subject us to liability for information linked to our websites.

The Chinese government has adopted regulations governing Internet access and the distribution of news and other information over the Internet. Under these regulations, ICPs and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things, violates Chinese laws and regulations, impairs the national dignity of China, or is reactionary, obscene, superstitious, fraudulent or defamatory. Failure to comply with these requirements may result in the revocation of licenses to provide Internet content and other licenses and the closure of the concerned websites. In the past, failure to comply with these requirements has resulted in the closure of websites found to be in violation of these regulations. The website operator may also be held liable for such censored information displayed on or linked to the website. There have been instances in which the Chinese government has blocked the access in China to the websites of foreign universities as a result of its concern with regard to the content on such sites, and the same actions could be taken against websites of the online degree programs for which we provide services and derive revenue, as well as our online tutoring program¡¯s website and other websites that form part of our business. In addition, the MII has published regulations that subject website operators to potential liability for content displayed on their websites and the actions of users of their systems, including liability for violations of Chinese laws prohibiting the dissemination of socially destabilizing content. The Ministry of Public Security can order any local Internet service provider to block any Internet website at its sole discretion. From time to time, the Ministry of Public Security has stopped Internet dissemination of information that it believes to be socially destabilizing. The State Secrecy Bureau can also block any website leaking state secrets or failing to meet the relevant regulations relating to the protection of state secrets in the dissemination of online information.

If Chinese regulatory authorities determine that any of our websites or the websites of our university customers providing online degree programs is in violation of law or policy and takes action to close any such website or impose other sanctions, our business, financial condition and results of operations would be materially and adversely affected.

Our insurance coverage may be inadequate to protect us against losses.

The insurance industry in China is still at an early stage of development. Insurance companies in China offer limited business insurance products and do not, to our knowledge, offer business liability insurance or coverage for business interruption. As a result, we do not have any business liability, loss of data or business interruption insurance coverage for our operations in China. If any claims for injury are brought against us, or if we

 

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experience any business disruption, litigation or natural disaster, we might incur substantial costs and diversion of resources.

You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing original actions in China based on United States or other foreign laws against us, our management or the experts named in this prospectus.

We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, the majority of our directors and executive officers and some of the experts named in this prospectus reside within China. As a result, it may not be possible to effect service of process within the United States or elsewhere outside China upon us, our directors or executive officers or upon some of the experts named in the prospectus. In addition, you may find it difficult or impossible to bring an original action against us or our directors or executive officers in a Chinese court if you believe your rights have been infringed under the U.S. federal securities law or otherwise. Moreover, our Chinese counsel has advised us that China does not have treaties with the United States or many other countries providing for the reciprocal recognition and enforcement of judgment of courts.

Governmental restrictions of currency conversion may limit our ability to receive and use our revenue or financing effectively.

The Chinese government imposes controls on the convertibility of the Renminbi into foreign currencies and, in certain cases, the remittance of currency out of China. Substantially all of our revenue and expenses are denominated in Renminbi, which is currently not freely convertible to the extent of capital account items, such as direct equity investments, loans and repatriation of investment. Under our current structure, substantially all of our income will be derived from dividend payments from our Chinese subsidiaries. Shortages in the availability of foreign currency may restrict the ability of our Chinese subsidiaries to remit sufficient foreign currency to pay dividends to us, or otherwise satisfy their foreign currency dominated obligations. Under existing Chinese foreign exchange regulations, payments of current account items, including profit distributions and interest payments, can be made in foreign currencies without prior approval from SAFE by complying with certain procedural requirements. However, the Chinese government may in the future restrict access to foreign currencies for current account transactions. If we are unable to obtain sufficient foreign currency under the Chinese foreign exchange control system to satisfy our currency demands, we may not be able to pay dividends in foreign currencies to our shareholders, including holders of our ADSs.

Foreign exchange transactions by our subsidiaries in China under the capital account continue to be subject to significant foreign exchange controls and require the approval of, or registration with, Chinese governmental authorities. In particular, if our subsidiaries in China borrow foreign currency loans from us or other foreign lenders, these loans must be registered with the SAFE, and if we finance them by means of additional capital contributions using, for instance, proceeds from this offering, these capital contributions must be approved or registered by certain government authorities including the appropriate offices of SAFE and the Ministry of Commerce. These limitations could affect the ability of these entities to obtain foreign exchange through debt or equity financing, and could adversely affect our business and financial condition.

The fluctuation of the Renminbi may materially and adversely affect your investment.

Our revenue, earnings and assets are denominated in Renminbi, and the net proceeds from this offering will be denominated in U.S. dollars. Therefore, fluctuations in the value of the Renminbi relative to the U.S. dollar would affect the relative purchasing power of our net proceeds from this offering as well as our financial results reported in U.S. dollar terms without giving effect to any underlying change in our business or results of operations. Since July 2005, the Renminbi is no longer pegged solely to the U.S. dollar. Instead, its value is measured against a basket of currencies, determined by the People¡¯s Bank of China, against which it can rise or fall by as much as 0.3% each day. For example, on July 21, 2005 the Renminbi appreciated against the U.S. dollar to approximately RMB8.11 to the U.S. dollar, representing an upward revaluation of 2.1% of the

 

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Renminbi against the U.S. dollar, as compared to the exchange rate on the previous day. The Renminbi may appreciate or depreciate significantly in value against the U.S. dollar in the future. As of September 28, 2007, the Renminbi had continued to appreciate, reaching RMB7.49 to the U.S. dollar. Fluctuations in the exchange rate will also affect the relative value of any dividend we issue after this offering, which will be exchanged into U.S. dollars, and earnings from and the value of any U.S. dollar-denominated investments we make in the future.

Limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into any hedging transactions to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging transactions in the future, the availability and effectiveness of these hedges may be limited and we may not be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by Chinese exchange control regulations that restrict our ability to convert Renminbi into foreign currency.

We face risks related to health epidemics and other outbreaks and we are vulnerable to terrorist attacks, natural disasters and other calamities.

Our business could be adversely affected by the effects of Severe Acute Respiratory Syndrome, or SARS, or an outbreak of a similarly contagious disease, such as the H5N1 strain of avian flu. During the spring of 2003, China experienced outbreaks of SARS that resulted in the closure of schools, Internet cafes, and many office buildings and caused a general slowdown of business activity and the economy. China also reported a number of cases of SARS in April 2004. In addition, there have been recently reported deaths in China from avian flu. There are continued concerns that a pandemic could develop rapidly if the avian flu spreads broadly within humans. A reoccurrence of SARS or another epidemic or outbreak could adversely affect the demand for our products and services or our ability to market and service our customers and could require the closure of our private primary and secondary schools. Our business operations could be disrupted if any of our employees is suspected of having SARS, the avian flu or other contagious diseases, which would require that a certain number of our employees be quarantined and/or our offices be disinfected. In addition, our results of operations could be adversely affected to the extent that an outbreak of SARS, the avian flu or other contagious diseases harms the Chinese economy in general.

All of the servers used to support our business operations are currently hosted in the same location in Beijing. We do not have a backup location, so we cannot assure you that we will be able to operate if our server location suffers from the effects of fire, floods, typhoons, earthquakes, power loss, telecommunications failures, break-ins, war, terrorist acts or similar events. Any of these events could give rise to server interruptions, breakdowns, system failures, technology platform failures and Internet failures, which could cause the loss or corruption of data or malfunctions of software or hardware. These types of events could adversely affect our ability to provide our services to online degree programs and our online tutoring program and adversely affect our operations. See ¡°Business¡ªTechnology.¡±

Our failure to obtain the prior approval of the China Securities Regulation Commission, or CSRC, for the listing and trading of our ADSs on Nasdaq could significantly delay this offering or adversely affect our business and reputation and the trading price of our ADSs, and may also create uncertainties for this offering.

On August 8, 2006, six Chinese regulatory agencies, including the Ministry of Commerce, the State Assets Supervision and Administration Commission, the State Administration for Taxation, the State Administration for Industry and Commerce, the CSRC, and the SAFE, jointly issued the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, which became effective on September 8, 2006. This regulation, among other things, includes provisions that require that an offshore special purpose vehicle formed for purposes of overseas listing of equity interests in Chinese companies and controlled directly or indirectly by Chinese companies or individuals obtain the approval of the CSRC prior to the listing and trading of such special purpose vehicle¡¯s securities on an overseas stock exchange.

 

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On September 21, 2006, the CSRC published on its website procedures regarding its approval of overseas listings by special purpose vehicles. The CSRC approval procedures require the filing of a number of documents with the CSRC and it would take several months to complete the approval process.

The application of this new regulation remains unclear with no consensus currently existing among leading Chinese law firms regarding the scope or the applicability of the CSRC approval requirement.

Our Chinese counsel, Jun He Law Offices, has advised us that, based on the their understanding of current Chinese laws, regulations and rules, including the new M&A rule and the CSRC procedures announced on September 21, 2006:

Ÿ  

The CSRC currently has not issued any definitive rule or interpretation requiring offerings like ours pursuant to this prospectus to be subject to this new procedure;

Ÿ  

Considering that we completed our restructuring and established an overseas holding structure before September 8, 2006, the effective date of the new M&A rule, and that we have not engaged in any merger or acquisition after the effectiveness of the new M&A rule, this regulation does not require an application to be submitted to the CSRC for its approval of the issuance and sale of the ADSs, or the listing and trading of our ADSs on the Nasdaq Global Market unless we are clearly required to do so by possible later rules of the CSRC; and

Ÿ  

The issuance and sale of the ADSs and the ordinary shares and the listing and trading of our ADSs on the Nasdaq Global Market do not conflict with or violate this new regulation.

If the CSRC requires that we obtain its approval prior to the completion of this offering, this offering will be delayed until we obtain CSRC approval, which may take several months or may be unattainable. If prior CSRC approval is required but not obtained, we may face regulatory actions or other sanctions from the CSRC or other Chinese regulatory agencies. These regulatory agencies may impose fines and penalties on our operations in China, limit our operating privileges in China, delay or restrict the repatriation of the proceeds from this offering into China or take other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the trading price of our ADSs. The CSRC or other Chinese regulatory agencies may also take actions requiring us, or making it advisable for us, to halt this offering before settlement and delivery of the ADSs offered hereby. Consequently, if you engage in market trading or other activities in anticipation of and prior to settlement and delivery, you do so at the risk that settlement and delivery may not occur.

Also, if the CSRC subsequently requires that we obtain its approval, we may be unable to obtain a waiver of the CSRC approval requirement, if and when procedures are established to obtain such a waiver. Any uncertainties and/or negative publicity regarding this CSRC approval requirement could have a material adverse effect on the trading price of our ADSs.

Recent Chinese regulations relating to the establishment of offshore special purpose companies by Chinese residents may subject our Chinese resident shareholders to personal liability and limit our ability to acquire Chinese companies or inject capital into our Chinese subsidiaries, limit our Chinese subsidiaries¡¯ ability to distribute profits to us, or otherwise materially and adversely affect us.

The SAFE issued the Notice on Issues Relating to the Administration of Foreign Exchange in Fund-Raising and Reverse Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies in October 2005, which became effective in November 2005, and an implementing rule in May 2007, collectively the SAFE Rules. According to the SAFE Rules, Chinese residents, including both legal persons and natural persons and Chinese citizens and foreign citizens who reside in China , are required to register with the SAFE or its local branch before establishing or controlling any company outside China, referred to in the SAFE rules as an ¡°offshore special purpose company,¡± for the purpose of financing that offshore company with their ownership interests in the assets of or their interests in any Chinese enterprise. In addition, a Chinese resident that is a

 

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shareholder of an offshore special purpose company is required to amend its SAFE registration with the local SAFE branch with respect to that offshore special purpose company in connection with the injection of equity interests or assets of a Chinese enterprise in the offshore company or overseas fund raising by the offshore company, or any other material change in the capital of the offshore company, including any increase or decrease of capital, transfer or swap of share, merger, division, long-term equity or debt investment or creation of any security interest. The SAFE Rules apply retroactively. As a result, Chinese residents who have established or acquired control of offshore companies that have made onshore investments in China in the past were required to complete the relevant registration procedures with the competent local SAFE branch. If any resident of China failed to file its SAFE registration for an existing offshore entity, any dividends remitted by the onshore entity to its overseas parent since April 21, 2005 will be considered to be an evasion of foreign exchange purchase rules, and the payment of the dividend will be illegal. As a result of any illegal action of this type, both the onshore entity and its actual controlling person(s) can be fined. In addition, failure to comply with the registration procedures may result in restrictions on the relevant onshore entity, including prohibitions on the payment of dividends and other distributions to its offshore parent or affiliate and capital inflow from the offshore entity. Chinese resident shareholders of the offshore entity may also be subject to penalties under Chinese foreign exchange administration regulations.

We have asked our shareholders and beneficial owners who are Chinese residents to make the necessary applications and filings as required under Notice 75 and other related rules. However, due to uncertainty concerning the reconciliation of Notice 75 with other approval or registration requirements, it remains unclear how Notice 75, and any future legislation concerning offshore or cross-border transactions, will be interpreted, amended and implemented by the relevant government authorities. We will attempt to comply, and attempt to ensure that our shareholders and beneficial owners who are subject to these rules comply, with the relevant requirements. However, we cannot provide any assurances that all of our shareholders and beneficial owners who are Chinese residents will comply with our request to make or obtain any applicable registrations or comply with other requirements required by Notice 75 or other related rules. In addition, certain of the holders of options to purchase our ordinary shares are Chinese residents. Our Chinese counsel, Jun He Law Offices, has advised us that it is unclear under the SAFE Rules whether these optionholders would be deemed to be beneficial owners of our company for purposes of these rules as a result of holding these options. The failure or inability of our Chinese resident shareholders or beneficial owners to register with the SAFE in a timely manner pursuant to the SAFE Rules, or the failure or inability of any future Chinese resident shareholders or beneficial owners to make any required SAFE registration or comply with other requirements under the SAFE Rules, may subject these shareholders or beneficial owners to fines or other sanctions and may also limit our ability to contribute additional capital into or provide loans to our Chinese subsidiaries (including using the proceeds from this offering for these purposes), limit our Chinese subsidiaries¡¯ ability to pay dividends to us, repay shareholder loans or otherwise distribute profits or proceeds from any reduction in capital, share transfer or liquidation to us, or otherwise adversely affect us.

We may be subject to fines and legal sanctions imposed by SAFE or other Chinese government authorities if we or our Chinese employees fail to comply with recent Chinese regulations relating to employee stock options granted by offshore listed companies to Chinese citizens.

On March 28, 2007, the SAFE issued the Application Procedure of Foreign Exchange Administration for Domestic Individuals Participating in Employee Stock Holding Plan or Stock Option Plan of Overseas-Listed Company , or the Stock Option Rule. Under the Stock Option Rule, Chinese citizens who are granted stock options by an offshore listed company are required, through a Chinese agent or Chinese subsidiary of the offshore listed company, to register with the SAFE and complete certain other procedures. We and our Chinese employees who have been granted stock options will be subject to the Stock Option Rule when our company becomes an offshore listed company. If we or our Chinese employees fail to comply with these regulations, we or our Chinese employees may be subject to fines and legal sanctions imposed by the SAFE or other Chinese government authorities. See ¡°Regulation¡ªSAFE regulations on overseas investment of Chinese residents and employee stock options.¡±

 

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Risks Related to Our ADSs and this Offering

An active trading market for our shares or ADSs may fail to develop or be sustained, which may have a material adverse effect on the market price and liquidity of our shares or ADSs.

Prior to this initial public offering, there has been no public market for our ordinary shares or ADSs. We have applied to list our ADSs on the Nasdaq Global Market. Our ordinary shares will not be listed or quoted for trading on any exchange. The initial public offering price for our ADSs is determined by negotiations between us and the underwriters and may not be indicative of the market price for our ADSs after the initial public offering. We cannot predict the extent to which a trading market for our ADSs or ordinary shares will develop or how liquid that market may become. If an active trading market for our ADSs or ordinary shares does not develop or is not sustained after this offering, the market price and liquidity of our ADSs or ordinary shares may be materially and adversely affected.

The market price for our ADSs may be volatile.

The market prices for our ADSs is likely to be highly volatile and may be subject to wide fluctuations in response to factors including the following:

Ÿ  

actual or anticipated fluctuations in our quarterly operating results;

Ÿ  

announcements of new services by us or our competitors;

Ÿ  

changes in financial estimates by securities analysts;

Ÿ  

changes in the business, regulatory and other conditions in the education services market in China;

Ÿ  

significant acquisitions, strategic partnerships, joint ventures or capital commitments by us or our competitors;

Ÿ  

additions or departures of key personnel;

Ÿ  

termination or release of lock-up or other transfer restrictions on our outstanding ADSs or ordinary shares or sales of additional ordinary shares or ADSs;

Ÿ  

potential litigation or regulatory investigations;

Ÿ  

general economic or political conditions in China; and

Ÿ  

price fluctuations of publicly traded securities of other China-based companies engaging in similar businesses.

In addition, a number of Chinese companies and companies with substantial operations in China that offered and sold securities in the United States have recently experienced significant volatility in their share prices after their initial public offerings due to market fluctuations and other issues. Furthermore, the securities market has from time to time experienced significant price and volume fluctuations that are not related to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our ADSs. We cannot assure you that the market price of our ADSs will not decline below the initial public offering price. As a result, you may not be able to resell your shares above the initial public offering price and you may suffer a loss on your investment.

The future sales, or perceived future sales, by our existing shareholders of a substantial number of our ADSs in the public market could adversely affect the price of our ADSs.

If our shareholders sell, or are perceived as intending to sell, substantial amounts of our ordinary shares or ADSs, including those issued upon the exercise of outstanding options, following this offering, the market price of our ADSs could fall. Such sales, or perceived potential sales, also might make it more difficult for us to sell equity or equity related securities in the future at a time and price that we deem appropriate. The 20,460,000

 

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ordinary shares represented by 6,820,000 ADSs offered in this offering (other than those held by our affiliates) will be eligible for immediate resale in the public market without restrictions. Ordinary shares held by our existing shareholders and any ADSs held by our affiliates may also be sold in the public market in the future under, and subject to the restrictions contained in, Rule 144 and Rule 701 under the U.S. Securities Act of 1933, as amended, or the Securities Act, and applicable lock-up agreements. Any or all of these shares may be released prior to expiration of the lock-up period at the discretion of the lead underwriter for this offering. To the extent shares are released before the expiration of the lock-up period and these shares are sold into the market, the market price of our ADSs could decline. See ¡°Shares Eligible for Future Sale¡± and ¡°Underwriters¡± for additional information regarding resale restrictions.

In addition, certain holders of our ordinary shares will, after the completion of this offering and upon the expiration of the lock-up period, have the right to cause us to register the sale of those shares under the Securities Act. Registration of these shares under the Securities Act would result in these shares becoming freely tradable without restriction under the Securities Act immediately upon the effectiveness of that registration. Sales of additional registered shares in the public market could cause the price of our ADSs to decline. For a description of the registration rights that we have granted, see ¡°Description of Share Capital¡ªRegistration Rights.¡±

Your right to participate in any future rights offerings may be limited, which may cause dilution of your holdings.

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. Under the deposit agreement, the depositary bank will not offer you those rights unless the distribution to ADS holders of both the rights and any related securities is either registered under the Securities Act or exempt from registration under the Securities Act. We are under no obligation to file a registration statement with respect to any such rights or securities or to endeavor to cause such a registration statement to be declared effective. Moreover, we may not be able to establish an exemption from registration under the Securities Act. Accordingly, you may be unable to participate in our rights offerings and may experience dilution in your holdings.

You will experience immediate and substantial dilution in the net tangible book value of ADSs purchased.

The initial public offering price per ADS will be substantially higher than the net tangible book value per ADS prior to this offering. Therefore, when you purchase ADSs in the offering at an assumed initial public offering price of $11.00, the midpoint of the range shown on the front cover page of this prospectus, you will incur immediate dilution of $7.38 per ADS. See ¡°Dilution.¡± If we issue additional ADSs, you may experience further dilution. In addition, you may experience further dilution to the extent that ordinary shares are issued upon the exercise of stock options. Substantially all of the ordinary shares issuable upon the exercise of currently outstanding stock options will be issued at a purchase price on a per ADS basis that is less than the initial public offering price per ADS in this offering.

We may need additional capital and may sell additional ADSs or other equity securities or incur indebtedness, which could result in additional dilution to our shareholders or increase our debt service obligations.

We believe that our current cash and cash equivalents, anticipated cash flow from operations and the proceeds from this offering will be sufficient to meet our presently anticipated cash needs through the end of 2008. We may, however, require additional cash resources due to changed business conditions or other future developments, including any investments or acquisitions we may decide to pursue. If these resources are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities or obtain a credit facility. The sale of additional equity securities could result in additional dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations and could result in operating and financing covenants that would restrict our operations. We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all.

 

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You may not be able to exercise your right to vote.

As a holder of ADSs, you may only exercise voting rights with respect to the underlying ordinary shares in accordance with the provisions of the deposit agreement. Under the deposit agreement, you must vote by giving voting instructions to the depositary. Upon receipt of your voting instructions, the depositary will vote the underlying ordinary shares in accordance with your instructions. Otherwise, you will not be able to exercise your right to vote unless you withdraw the shares from the depositary. Under our fifth amended and restated memorandum and articles of association, the minimum notice period required for convening general shareholders¡¯ meetings is 10 days. When a general shareholders¡¯ meeting is convened, you may not receive sufficient advance notice to withdraw the shares to allow you to vote with respect to any specific matter. If we ask for your instructions, the depositary will notify you of the upcoming vote and will arrange to deliver our voting materials to you. We cannot assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote your shares. In addition, the depositary and its agents are not responsible for failing to carry out voting instructions or for the manner of carrying out voting instructions. This means that you may not be able to exercise your right to vote and the shares underlying your ADSs may not be voted as you requested.

You may not receive distributions on ordinary shares or any value for them if it is illegal or impractical to make them available to you.

The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions it or the custodian receives on ordinary shares or other deposited securities after deducting its fees and expenses. You will receive these distributions in proportion to the number of ordinary shares your ADSs represent. However, the depositary is not responsible if it decides that it is inequitable or impractical to make a distribution available to any holders of ADSs. For example, the depositary may determine that it is not feasible to distribute certain property through the mail. Additionally, the value of certain distributions may be less than the cost of mailing them. In these cases, the depositary may determine not to distribute such property. We have no obligation to register under U.S. securities laws any ADSs, ordinary shares, rights or other securities received through such distributions. We also have no obligation to take any other action to permit the distribution of ADSs, ordinary shares, rights or anything else to holders of ADSs. This means that you may not receive any distributions we make on our ordinary shares or any value for them if it is illegal or impractical to make them available to you. These restrictions may have a material adverse effect on the value of your ADSs.

You may be subject to limitations on transfer of your ADSs.

Your ADSs represented by the ADRs are transferable on the books of the depositary. However, the depositary may close its transfer books at any time or from time to time when it deems expedient in connection with the performance of its duties. In addition, the depositary may refuse to deliver, transfer or register transfers of ADSs generally when our books or the books of the depositary are closed, or at any time if we or the depositary thinks it advisable to do so because of any requirement of law or of any government or governmental body, or under any provision of the deposit agreement, or for any other reason.

You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. federal courts may be limited, because we are incorporated under Cayman Islands law.

We are a company incorporated under the laws of the Cayman Islands, and our corporate affairs are governed by our memorandum and articles of association, the Cayman Islands Companies Law (2007 Revision) and the common law of the Cayman Islands. The rights of shareholders to take action against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands, as well as from English common law, the decisions of whose courts are of persuasive authority, but are not binding on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under

 

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Cayman Islands law are not as clearly established as they would be under statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities laws as compared to the United States, and some U.S. states, such as Delaware, have more fully developed and judicially interpreted bodies of corporate law. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action in a federal court of the United States.

The Cayman Islands courts are also unlikely:

Ÿ  

to recognize or enforce against us judgments of courts of the United States based on the civil liability provisions of U.S. securities laws; and

Ÿ  

to impose liabilities against us, in original actions brought in the Cayman Islands, based on certain civil liability provisions of U.S. securities laws that are penal in nature.

There is no statutory recognition in the Cayman Islands of judgments obtained in the United States, although the courts of the Cayman Islands will in certain circumstances recognize and enforce a non-penal judgment of a foreign court of competent jurisdiction without retrial on the merits.

As a result of all of the above, holders of our ADSs may have more difficulty in protecting their interests through actions against our management, directors or major shareholders than they would as shareholders of a U.S. company. For a discussion of significant differences between the provisions of the Companies Law of the Cayman Islands and the laws applicable to companies incorporated in the United States and their shareholders, see ¡°Description of Share Capital¡ªDifferences in Corporate Law.¡±

We will have broad discretion over the use of the proceeds from this offering.

We will have broad discretion to use the net proceeds from this offering. See ¡°Use of Proceeds.¡± You must rely on the judgment of our board of directors and management regarding the application of these proceeds. The net proceeds may be used for corporate purposes that do not maintain profitability or increase our share price. The net proceeds from this offering may be placed in investments that do not produce income or that lose value.

We will incur increased costs as a result of being a public company.

Upon completion of this offering, we will become a public company and expect to incur significant legal, accounting and other expenses that we did not incur as a private company. Moreover, the Sarbanes-Oxley Act of 2002, as well as new rules subsequently implemented by the U.S. Securities and Exchange Commission and Nasdaq, have imposed additional requirements on corporate governance practices of public companies. We expect these new rules and regulations to increase our legal and financial compliance costs and to make some corporate activities more time-consuming and costly. For example, as a result of becoming a public company, we will need to add independent directors to our board and adopt policies regarding internal controls and disclosure controls and procedures. In addition, we will incur additional costs associated with our public company reporting requirements. It may also be difficult for us to attract and retain qualified persons to serve on our board of directors due to increased risks of liability to our directors under the new rules and regulations. We are currently evaluating and monitoring developments with respect to these new rules and regulations, and we cannot predict or estimate with any degree of certainty the amount of additional costs we may incur or the timing of such costs.

Although our results of operations, cash flows and financial condition reflected in our consolidated financial statements include all expenses allocable to our business, because of the additional administrative and financial obligations associated with operating as a publicly traded company, they may not be indicative of the results of operations that we would have achieved had we operated as a public entity for all periods presented or of future results that we may achieve as a publicly traded company with our current holding company structure. Such variations may be material to our business.

 

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FORWARD-LOOKING STATEMENTS

This prospectus, including in particular the sections entitled ¡°Prospectus Summary,¡± ¡°Risk Factors,¡± ¡°Use of Proceeds,¡± ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations¡± and ¡°Business,¡± contains forward-looking statements that relate to future events, our future operating results and conditions, financial performance or prospects, and the expected growth of and change in our business and the education sector in China. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These risks and other factors include those listed under ¡°Risk Factors¡± and elsewhere in this prospectus.

In some cases, you can identify these forward-looking statements by words or phrases such as ¡°may,¡± ¡°will,¡± ¡°should,¡± ¡°ought to,¡± ¡°expect,¡± ¡°intend,¡± ¡°plan,¡± ¡°anticipate,¡± ¡°believe,¡± ¡°estimate,¡± ¡°predict,¡± ¡°potential,¡± ¡°continue,¡± ¡°future,¡± ¡°likely¡± or the negative of these terms or other similar expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements include, without limitation, statements relating to:

Ÿ  

our goals and strategies;

Ÿ  

our future business development, results of operations and financial condition;

Ÿ  

our ability to maintain a strong relationship with any particular partner or customer or to attract new customers;

Ÿ  

our ability to control our operating costs and expenses;

Ÿ  

our potential need for additional capital and the availability of such capital;

Ÿ  

our planned use of proceeds;

Ÿ  

our ability to identify and consummate future merger or acquisition opportunities;

Ÿ  

changes in our management team and other key personnel;

Ÿ  

introduction by our competitors of new or enhanced products or services;

Ÿ  

the effect of competition on demand for and prices of our services and products;

Ÿ  

fluctuations in general economic conditions;

Ÿ  

Chinese government policies relating to the education and telecommunications sectors;

Ÿ  

Chinese government policies relating to Internet content providers;

Ÿ  

Chinese tax policies and regulations; and

Ÿ  

expected growth and change in the education industry in China.

This prospectus also contains data related to the education sector in China and broad macroeconomic factors that we believe drive the growth of our industry. This market data, including data from the World Bank, Global Demographics, ChinaHR.com and Beijing Guochuang Tiancheng Investment Consultants, includes projections that are based on a number of assumptions. The Chinese economy and the education sector in China may not expand at the rates projected by the market data, or at all. The failure of the market to grow at the projected rates may have a material adverse effect on our business and the market price of our ADSs. In addition, the complex and changing nature of the education industry in China and the broad macroeconomic factors discussed in this prospectus subjects any projections or estimates relating to the growth prospects or future conditions of our market to significant uncertainties. If any one or more of the assumptions underlying the market data proves to be

 

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incorrect, actual results may differ from the projections based on these assumptions. You should not place undue reliance on these forward-looking statements.

The forward-looking statements contained in this prospectus speak only as of the date of this prospectus or, if obtained from third-party studies or reports, the date of the corresponding study or report and are expressly qualified in their entirety by the cautionary statements in this prospectus. Since we operate in an emerging and evolving environment and new risk factors emerge from time to time, you should not rely upon forward-looking statements as predictions of future events. Except as otherwise required by the securities laws of the United States, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, to reflect events or circumstances after the date of this prospectus or to reflect the occurrence of unanticipated events. All forward-looking statements contained in this prospectus are qualified by reference to this cautionary statement.

 

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USE OF PROCEEDS

We estimate that we will receive net proceeds from the offering of approximately $52.4 million, or approximately $60.8 million if the underwriters exercise their option to purchase additional ADSs in full, after deducting underwriting discounts and commissions and estimated offering expenses. These estimates are based upon an assumed initial offering price of $11.00, the midpoint of the range shown on the front cover page of this prospectus. We will not receive any of the proceeds from the sale of ADSs by the selling shareholders. A $1.00 increase (decrease) in the assumed initial public offering price of $11.00 per ADS would increase (decrease) our net proceeds from this offering by $5.07 million, after deducting underwriting discounts and commissions and estimated offering expenses and assuming no other change to the number of ADSs offered by us as set forth on the cover page of this prospectus.

The primary purpose of this offering is to create a public market for our ordinary shares for the benefit of all shareholders, retain talented employees by providing them with equity incentives, and obtain additional capital to support our future expansion in existing and new lines of business.

We intend to use the proceeds from this offering for the following purposes:

  Ÿ  

approximately $10 million to expand our existing lines of business, including the funding of potential new collaborative alliances with university partners as those opportunities may arise from time to time;

  Ÿ  

approximately $10 million to develop our own initial network of learning centers;

  Ÿ  

approximately $15 million to complete the construction of the new campuses at our Jingzhou School (Southern Campus) and Anqing School; and

  Ÿ  

the balance for general corporate purposes, which may include:

   

funding potential acquisitions of complementary businesses as such opportunities may arise from time to time, although we do not presently have specific plans and are not currently engaged in any negotiations with respect to any such transactions;

   

expanding our sales efforts;

   

opening new offices; and

   

developing new or enhanced technologies, products and services.

In using the proceeds of this offering, as an offshore holding company, we are permitted under Chinese laws and regulations to provide funding to our Chinese subsidiaries only through loans or capital contributions and to our Chinese affiliated entities only through entrusted loans. Entrusted loans are loan arrangements that we enter into with intermediary banks that provide loans to our Chinese affiliated entities in amounts equal to corresponding deposits that we make with the banks. Subject to satisfaction with applicable government registration and approval requirements, we may extend loans to our Chinese subsidiaries and Chinese affiliated entities or make additional capital contribution to our Chinese subsidiaries to fund their capital expenditures or working capital. We cannot assure you that we will be able to obtain these government registrations or approvals on a timely basis, if at all. See ¡°Risk Factors¡ªRisks Related to China¡¯s Regulation of the Education and Telecommunication Sectors and Our Corporate Structure¡ªChinese regulation of loans and direct investment by offshore holding companies to Chinese entities may delay or prevent us from using the proceeds of this offering to make loans or additional capital contributions to our Chinese subsidiaries and Chinese affiliated entities, which could materially and adversely affect our liquidity and our ability to fund and expand our business.¡±

The foregoing represents our current intentions to use and allocate the net proceeds of this offering based upon our present plans and business conditions. Depending on future events and other changes in the business climate, we may determine at a later time to use the net proceeds for different purposes. Pending their use, the proceeds from the offering will be invested in short-term investment grade, interest bearing debt instruments or bank deposits.

 

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DIVIDEND POLICY

Since the incorporation of our company in 1999, we have not declared or paid any dividends on our ordinary shares. We have no present plan to declare and pay any dividends on our ordinary shares or ADSs in the near future. We currently intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business.

We are a holding company incorporated in the Cayman Islands. We rely on dividends from our subsidiaries in China. Current Chinese regulations permit our subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in accordance with Chinese accounting standards and regulations. In addition, our subsidiaries in China are required to set aside a certain amount of their accumulated after-tax profits each year, if any, to fund certain statutory reserves. These reserves may not be distributed as cash dividends. Further, if our subsidiaries in China incur debt on their own behalf, the instruments governing the debt may restrict their ability to pay dividends or make other payments to us.

Our board of directors has complete discretion as to whether to distribute dividends, subject to the approval of our shareholders. Even if our board of directors decides to pay dividends, the form, frequency and amount will depend upon our future operations and earnings, capital requirements and surplus, our general financial condition, contractual restrictions and other factors that the board of directors may deem relevant. If we pay any dividends, we will pay our ADS holders to the same extent as holders of our ordinary shares, subject to the terms of the deposit agreement, including the fees and expenses payable thereunder. See ¡°Description of American Depositary Shares.¡± Cash dividends on our ADSs and ordinary shares, if any, will be paid in U.S. dollars.

 

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EXCHANGE RATE INFORMATION

The following table sets forth the noon buying rates for U.S. dollars in effect in The City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve Bank of New York, for the periods indicated.

     Renminbi per U.S. Dollar Noon Buying Rate
         Average            High            Low            Period-End    

2002

   8.2770    8.2765    8.2800    8.2800

2003

   8.2772    8.2765    8.2800    8.2767

2004

   8.2768    8.2764    8.2774    8.2765

2005

   8.1940    8.0702    8.2765    8.0702

2006

   7.9723    7.8041    8.0702    7.8041

2007

           

May

   7.6773    7.6463    7.7065    7.6516

June

   7.6333    7.6120    7.6680    7.6120

July

   7.5757    7.5580    7.6055    7.5720

August

   7.5734    7.5420    7.6181    7.5462

September

   7.5200    7.4928    7.5540    7.4928

October

   7.5015    7.4682    7.5158    7.4682

November (through November 23)

   7.4324    7.4079    7.4582    7.4079

Source: Federal Reserve Bank of New York

On November 23, 2007, the noon buying rate was RMB7.4079 to $1.00.

We publish our financial statements in Renminbi. This prospectus contains translations of Renminbi amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at the noon buying rate in The City of New York for cable transfers in Renminbi per U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York, as of June 30, 2007, which was RMB7.61 to $1.00. No representation is made that the Renminbi amounts referred to in this prospectus could have been or could be converted into U.S. dollars at any particular rate or at all.

Since July 2005, the Renminbi is no longer pegged solely to the U.S. dollar. Instead, its value is measured against a basket of currencies, determined by the People¡¯s Bank of China, against which it can rise or fall by as much as 0.3% each day. The Renminbi may appreciate or depreciate significantly in value against the U.S. dollar in the future. See ¡°Risk Factors¡ªRisks related to the People¡¯s Republic of China¡ªThe fluctuation of the Renminbi may materially and adversely affect your investment.¡±

 

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CAPITALIZATION

The following table sets forth our capitalization as of June 30, 2007 presented on:

Ÿ  

an actual basis;

Ÿ  

a pro forma basis to give effect to (1) our repurchase of 600,000 ordinary shares and 30,000 Series B preferred shares in July 2007, in each case, at $2.81 per share, (2) the issuance of 300,000 Series A preferred shares in September 2007 at $1.00 per share upon the exercise of a warrant, (3) the issuance of 630,000 Series D preferred shares in July 2007, (4) the conversion of all of our outstanding preferred shares, including the Series A preferred shares issued pursuant to (2) above and the issuance of Series D preferred shares pursuant to (3) above, into an aggregate of 23,537,377 of our ordinary shares, which will occur upon the closing of this offering and (5) the issuance of 121,622 ordinary shares at $1.85 per share upon the exercise of a warrant, which will occur on or prior to the closing of this offering; and

Ÿ  

a pro forma, as adjusted basis, to give effect to (1) the issuance and sale of 6,820,000 ADSs in this offering at the assumed initial public offering price of $11.00 per ADS, the midpoint of the estimated range of the initial public offering price set forth on the cover of this prospectus, assuming the underwriters do not exercise their over-allotment option, and after deducting underwriting discounts and commissions and estimated offering expenses and (2) the use of our existing cash to repay of RMB12.4 million ($1.6 million) of our convertible notes that by their terms are required to be repaid upon the completion of this offering.

You should read this table together with our consolidated financial statements and related notes included elsewhere in this prospectus and other information under ¡°Management¡¯s Discussion and Analysis of Financial Condition and Results of Operations.¡±

    AS OF JUNE 30, 2007  
    ACTUAL     PRO FORMA (1)     PRO FORMA (1)
AS ADJUSTED
 
      RMB         $         RMB         $         RMB         $    
    (in thousands)  

Short-term borrowings

           

Convertible notes

  ¡ª     ¡ª     12,356     1,624     12,356     1,624  

Long-term borrowings:

           

Convertible notes

  24,712     3,247     12,356     1,623     ¡ª     ¡ª  

Shareholder¡¯s equity:

           

Series A Preferred Shares (5,450,000 authorized shares, $0.01 par value per share; 5,150,000 issued and outstanding; none issued and outstanding on a pro forma basis and on a pro forma as adjusted basis)

  426     56     ¡ª     ¡ª     ¡ª     ¡ª  

Series B Preferred Shares (13,908,795 authorized shares, $0.01 par value per share; 12,140,495 issued and outstanding; none issued and outstanding on a pro forma basis and on a pro forma as adjusted basis)

  1,005     132     ¡ª     ¡ª     ¡ª     ¡ª  

Series C Preferred Shares (8,614,054 authorized shares, $0.01 par value per share; 3,378,379 issued and outstanding; none issued and outstanding on a pro forma basis and on a pro forma as adjusted basis)

  272     36     ¡ª     ¡ª     ¡ª     ¡ª  

Series D Preferred Shares (1,968,503 authorized shares, $0.01 par value per share; 1,968,503 issued and outstanding; none issued and outstanding on a pro forma basis and on a pro forma as adjusted basis)

  152     20     ¡ª     ¡ª     ¡ª     ¡ª  

Ordinary Shares (61,968,503 authorized shares, $0.01 par value per share; 19,007,408 issued and outstanding, 42,066,407 and 58,434,407 issued and outstanding on a pro forma basis and on a pro forma as adjusted basis, respectively)

  1,710     225     3,597     473     4,843     637  

Additional paid-in capital

  401,059     52,686     411,715     54,074     867,256     106,307  

Subscription receivable

  (1,600 )   (210 )   (1,600 )   (210 )   (1,600 )   (210 )

Warrants

  8,076     1,061     6,370     850     6,370     850  

Statutory reserve

  4,621     607     4,621     607     4,621     607  

Accumulated deficit

  (85,727 )   (11,262 )   (85,727 )   (11,262 )   (85,727 )   (11,262 )

Accumulated other comprehensive income

  1,058     139     1,058     139     1,058     139  
                                   

Total shareholders¡¯ equity (2)

  331,052     43,490     340,034     44,671     796,821     97,068  
                                   

Total capitalization (2)

  355,764     46,737     364,746     47,918     809,177     98,692  
                                   

 

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(1) This pro forma and pro forma as adjusted information is illustrative only. Our additional paid-in capital, total shareholders equity and total capitalization following this offering are subject to adjustment based on the actual public offering price and other terms of this offering determined at pricing.
(2) Assuming the number of ADSs offered by us as set forth on the cover page of this prospectus remains the same, and after deduction of underwriting discounts and commissions and the estimated offering expenses payable by us, a $1.00 increase (decrease) in the assumed initial public offering price of $11.00 per ADS would increase (decrease) each of the additional paid-in-capital, total shareholders¡¯ equity and total capitalization by $5.07 million.

As of the date of this prospectus, we had options outstanding to purchase a total of 9,403,800 ordinary shares, at a weighted average exercise price of $1.37 per ordinary share, and warrants outstanding to purchase a total of 2,254,786 ordinary shares, at a weighted average exercise price of $1.56 per ordinary share.

 

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DILUTION

If you invest in our ADSs, your interest will be diluted to the extent there is a difference between the initial public offering price per ADS and our net tangible book value per ADS after this offering. Dilution results from the fact that the initial public offering price per ordinary share is substantially in excess of the book value per ordinary share attributable to the existing shareholders for our presently outstanding ordinary shares.

Our net tangible book value as of June 30, 2007 was approximately $17.3 million, or $0.91 per ordinary share and $2.73 per ADS. Net tangible book value represents the amount of our total consolidated tangible assets minus the amount of our total consolidated liabilities. Without taking into account any other changes in such net tangible book value after June 30, 2007, other than to give effect to (i) the repurchase of 600,000 ordinary shares and 30,000 Series B preferred shares in July 2007, (ii) the issuance of 300,000 Series A preferred shares in September 2007, (iii) the issuance of 630,000 Series D preferred shares in July 2007, (iv) the conversion of all Series A, B, C and D preferred shares and the Series A preferred shares described in (ii) above and the Series D preferred shares described in (iii) above, (v) the issuance of 121,622 ordinary shares upon the exercise of a warrant shortly before the completion of this offering, and (vi) our sale of the ADSs offered in this offering, at the assumed initial public offering price of $11.00 per ADS, the midpoint of the estimated range of the initial public offering price set forth on the cover of this prospectus, and after deduction of underwriting discounts and commissions and estimated offering expenses of this offering payable by us, our adjusted net tangible book value as of June 30, 2007 would have increased to $70.9 million or $1.21 per ordinary share and $3.63 per ADS. This represents an immediate increase in net tangible book value of $0.77 per ordinary share and $2.31 per ADS, to the existing shareholders and an immediate dilution in net tangible book value of $2.46 per ordinary share and $7.38 per ADS, to investors purchasing ADSs in this offering. The following table illustrates such per share dilution:

Assumed initial public offering price per ordinary share

   $ 3.67

Assumed initial public offering price per ADS

   $ 11.00

Net tangible book value per ordinary share as of June 30, 2007

   $ 0.91

Pro forma net tangible book value per ordinary share before this offering as of June 30, 2007 assuming (A) the repurchase of 600,000 ordinary shares and 30,000 Series B preferred shares in July 2007, (B) the issuance of 300,000 Series A preferred shares in September 2007, (C) the issuance of 630,000 Series D preferred shares in July 2007, (D) the conversion of all Series A, B, C and D preferred shares and the Series A preferred shares described in (B) above and the Series D preferred shares described in (C) above, and (E) the issuance of 121,622 ordinary shares upon the exercise of a warrant shortly before the completion of this offering.

   $ 0.44

Increase in net tangible book value per ordinary share attributable to the price paid by you and other new investors in this offering

   $

0.77

Pro forma as adjusted net tangible book value per ordinary share after giving effect to this offering

   $ 1.21

Amount of dilution in net tangible book value per ordinary share to new investors in this offering

   $ 2.46

Amount of dilution in net tangible book value per ADS to new investors in this offering

   $ 7.38

A $1.00 increase (decrease) in the assumed initial public offering price of $11.00 per ADS would increase (decrease) our pro forma as adjusted net tangible book value after giving effect to the offering by $5.07 million, or by $0.09 per ordinary share and by $0.27 per ADS, assuming no change to the number of ADSs offered by us as set forth on the cover page of this prospectus, and after deducting estimated underwriting discounts and commissions and other expenses of the offering. Both the pro forma information and the pro forma as adjusted information discussed above are illustrative only. Our net tangible book value following the completion of this offering is subject to adjustment based on the actual initial public offering price of our ADSs and other terms of this offering determined at pricing.

 

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The following table summarizes, on a pro forma basis as of June 30, 2007, the differences between existing shareholders and the new investors with respect to the number of ordinary shares purchased from us, the total consideration paid and the average price per ordinary share paid before deducting estimated underwriting discounts and commissions and estimated offering expenses, assuming an initial public offering price of $11.00 per ADS, the midpoint of the estimated range of the initial public offering price set forth on the cover of this prospectus. The total number of ordinary shares does not include ADSs issuable upon the exercise of the over-allotment option granted to the underwriter.

     Ordinary Shares
Purchased
    Total Consideration     Average
Price Per
Ordinary
Share
   Average
Price Per
ADS
     Number     Percent     Amount    Percent       

Existing shareholders

   42,066,407 (1)   72 %   $ 60,360,350    50 %   $ 1.43    $ 4.29

New investors

   16,368,000     28 %   $ 60,016,000    50 %   $ 3.67    $ 11.00
                              

Total

   58,434,407     100 %   $ 120,376,350    100 %     

(1) Reflects the following transactions after June 30, 2007: (A) the repurchase of 600,000 ordinary shares and 30,000 Series B preferred shares in July 2007, (B) the issuance of 300,000 Series A preferred shares in September 2007, (C) the issuance of 630,000 Series D preferred shares in July 2007, (D) the conversion of all Series A, B, C and D preferred shares and the Series A preferred shares described in (B) above and the Series D preferred shares described in (C) above, and (E) the issuance of 121,622 ordinary shares upon the exercise of a warrant shortly before the completion of this offering.

The discussion and tables above assume no exercise of any outstanding share options or warrants other than the pro forma adjustments described in footnote (1) to the table above. As of the date of this prospectus, there were 9,403,800 ordinary shares issuable upon exercise of outstanding share options and there were 186,122 ordinary shares available for future issuance upon the exercise of future grants under our equity incentive plan. In addition, as of June 30, 2007, after reflecting the transactions described in footnote (1) to the table above, there were outstanding warrants to purchase an aggregate of 2,254,786 ordinary shares. If all of these outstanding options and warrants had been exercised on June 30, 2007, after giving effect to this offering, our net tangible book value would have been approximately $87.29 million, or $1.25 per ordinary share and $3.75 per ADS, and the dilution in net tangible book value to new investors would have been $2.42 per ordinary share and $7.26 per ADS. In addition, the dilution would be $2.35 per ordinary share and $7.05 per ADS, if the underwriters exercise their over-allotment option to purchase additional ADSs in full.

A $1.00 increase (decrease) in the assumed initial public offering price of $11.00 per ADS would increase (decrease) total consideration paid by new investors, total consideration paid by all shareholders, the average price per ordinary share paid by all shareholders and the average price per ADS paid by all shareholders by $5.5 million, $5.5 million, $2.15 and $6.45, respectively, before deducting the underwriting discounts and commissions and estimated aggregate offering expenses payable by us, and in each case assuming no exercise by the underwriters of their over-allotment option and no other change to the number of ADSs sold by us as set forth on the cover page of this prospectus.

 

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CORPORATE STRUCTURE

Overview

We began our online degree program services business in 1999 with Renmin University of China, our first university partner. Since our inception, we have rapidly grown our online degree program services